Tomorrow TTH

Targeted Account Strategy

Foundry | October 28, 2022

Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community, today released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel ABM programs, and the success and challenges marketers see with intent. ABM is a strategy where marketing and...

Folloze | February 13, 2020

Folloze today announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers including Autodesk, Cisco, FireEye, and ServiceNow. Folloze's rapid grow...

Buyer Intent Data

Lift AI, Drift | August 29, 2022

Lift AI, the leading buyer intent intelligence solution, today announced the availability of its integration with Drift, the Conversation Cloud Company, to help marketers identify website visitor intent and turn anonymous website visitors into revenue. The integration leverages the Lift AI machine-learning and AI capabilities to assign “buyer intent scores” to both known and unknown site visitors in real-time, then deliver personalized chat experiences for sales conversion through Dr...

Buyer Intent Data

Intelligent Demand, Rev | March 09, 2023

On March 8, 2023, Intelligent Demand (ID), an integrated growth agency, announced a strategic partnership with Rev, an AI-powered sales development platform that assists B2B companies in identifying their following potential clients. Through this collaboration, Intelligent Demand and Rev offer growth teams a more effective way to identify and target the correct accounts using the appropriate strategy and demand motion. With Rev's sales development platform, B2B marketers can...