Madison Logic, Global Leader in Comprehensive ABM, Included in Gartner Report

Madison Logic, the leading global account based marketing (ABM) platform, today announced that it has been included as a Sample Vendor in the report, “Tech Go-to-Market: The Gartner Account-Based Marketing Vendor Guide for TSPs, 2017.”1 According to this Gartner report, “account-based marketing offers a structured methodology for finding, engaging and selling to multiple individuals in selected accounts.”Sample Vendors were listed under the following categories: CRM Lead Management and Orchestration Platforms, Predictive B2B Marketing Analytics Providers, Data Providers, Programmatic Advertising Platforms, Personalization Providers, Content Creation and Sequencing Providers, Content Syndication Providers, Sales Acceleration Providers, Direct Mail Providers, and Attribution and Measurement Providers.  Madison Logic was placed in three categories: Intent Data, Programmatic Advertising Platforms, and Content Syndication Providers.Madison Logic believes this placement reflects not only the company’s comprehensive profile and market position, but its agility and ability to implement ABM programs globally. The company recently announced full CRM integration, which from its perspective, seals its position as the B2B industry’s first and only comprehensive, global account-based marketing platform.