Atomic Design

Core ABM, Account Based Analytics

SugarCRM | February 22, 2023

On February 21, 2023, SugarCRM announced Fern Energy, an industry leader in the energy sector, is utilizing the company's award-winning AI-driven CRM platform to improve customer account management, service, and field operations through increased automation and efficiencies. Fern Energy offers various fuel-related services, such as bulk fuel deliveries, oil and lubricant solutions, storage systems, 24/7 fill stations, and fuel cards to industries all over New Zealand. To mai...

Account Based Data

Leadspace, SalesIntel | August 16, 2022

During the B2B Sales & Marketing Exchange in Boston, Leadspace, a B2B customer data platform, and SalesIntel, a sales intelligence platform, announced an expansion of their partnership. The companies are aiming to deliver the richest B2B profiles to create territories, campaigns and ABM programs to allow for new opportunities and customers. Access to SalesIntel’s direct dial, contact and technographic data is available through the Leadspace platform and Leadspace Studio....

Account Based Data

Infobip, HubSpot | August 30, 2022

Infobip, the global cloud communications platform, has built an integration with CRM platform HubSpot to provide WhatsApp and SMS messaging for HubSpot’s clients. The integration, available in HubSpot’s App Marketplace, enables its clients to connect with customers using their preferred communication channel, to deliver a great customer experience and boost engagement and sales. Numerous studies show that customers would rather message a business than call and many exp...

Account Based Data

Bombora | May 24, 2021

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...