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Quigley-Simpson


Quigley-Simpson is a full-service advertising agency specializing in strategic planning, marketing, media planning & media buying, brand building, creative development, production and Multi-Cultural advertising. The agency combines the disciplines of direct response advertising with branding to create effective and accountable campaigns that enhance Quigley-Simpson’s clients’ Return-on-Investment (ROI).

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What is demand generation? According to Hubspot “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations. It may include multiple touch points, from blogging, to email list creation, to social media promotion — all inbound marketing tactics that are part of a company’s overall demand generation strategy.” Let us simplify it – It is generation of demand for a business’ products or services...
CASHCOWMARKETING
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Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure....
NEWSMAKER
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B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report. The report was based on data from a survey conducted in November and December of 2017 among 160 B2B marketing executives. Some 59% of respondents say email is an effective demand generation channel for engaging prospects at the top of the sales funnel, and 81% say it is an effective channel for d...
MARKETINGPROFS
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If you are not hearing about content marketing, you should be.If you are, much of it is probably wrong because just like social media, it’s effective use is determined by one’s understanding of it.The difference between social media and content marketing is that content marketing is a practice, just as accounting is a practice. That is, there are conventions that dictate how it should be consistently practiced.Accounting happens to be a regulated business practice, and that gets most...
BUSINESS 2 COMMUNITY
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It’s a new year, and many B2B marketers are looking to start 2018 with a bang. However, starting an ABM initiative can seem like a daunting endeavor. There’s a lot of moving parts to manage.That’s why we’re writing this ABM Fast Track blog series. This is your roadmap to getting up and running with ABM in record time.We’ll cover plug-and-play tools, checklists, and worksheets that take a lot of the guesswork out of planning.So start your engines and prepare to get u...
BUSINESS 2 COMMUNITY
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We marketers need to keep this in mind when initiating any account-based marketing strategy. How do we turn a list of strategic accounts into PEOPLE we can build relationships with?While account-based marketing is largely about marketing and selling to the collective organization, we must learn to understand how to reach and build relationships with those whom will be champions inside those organizations....
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