Core ABM
Anteriad | November 07, 2023
Anteriad, the global B2B marketing solutions provider, proudly announced that its marketing team has been selected as a finalist for the prestigious Drum Award in the B2B: Brand and In-House Team of the Year category. The award recognizes outstanding achievements and impactful results in the B2B marketing landscape. Notable nominees include Salesforce Studio, Economist Impact, and MasterCard Creative Studio. The winner of this esteemed award will be revealed on November 29.
Under the leadership of CMO Lynn Tornabene, Anteriad's marketing team has navigated through several acquisitions and a rebrand in 2022, ultimately devising a sophisticated marketing strategy that resonates with the company's B2B capabilities. Leveraging their own intent data and content syndication tools, the team crafted an effective Account-Based Marketing (ABM) strategy, delivering personalized content tailored to individual customer behavior across digital platforms. Additionally, they introduced advanced audience modeling and reporting methodologies.
The team's efforts have resulted in a significant upsurge in various key performance indicators (KPIs), including a 40% increase in total leads generated, a 25% rise in engagement through nurture campaigns, and a notable 177% enhancement in Sales Qualified Leads. Notably, the team's agility and successful outcomes were recognized by Anteriad's CEO, Rob Sanchez, who expressed pride in their achievements and highlighted the team's adept use of the company's own products.
Anteriad's robust marketing solutions, backed by its Marketing Cloud platform tracking over 500 billion buyer-related signals monthly, have empowered leading companies such as IBM, Microsoft, Forbes, SHRM, and Lenovo to achieve exceptional ROI multiples. With a focus on providing high-fidelity B2B buyer data, multichannel execution services, tele-based conversion, and expert advisory, Anteriad remains committed to supporting B2B marketers globally.
Anteriad's heavy reliance on digital platforms and personalized content in their marketing strategy may raise concerns about privacy and data security, potentially leading to issues regarding data breaches and unauthorized use of personal information. However, the company's recognition as a finalist for the Drum Award highlights their adept navigation through acquisitions and rebranding, resulting in a sophisticated marketing approach that effectively utilizes its own data and content tools. Its notable achievements, including significant increases in total leads, nurture campaign engagement, and Sales Qualified Leads, showcase their proficiency in implementing advanced audience modeling and reporting, ultimately empowering leading companies such as IBM, Microsoft, Forbes, SHRM, and Lenovo to achieve exceptional ROI through the use of Anteriad's robust Marketing Cloud platform.
About Anteriad
Anteriad is a data-driven and tech-enabled B2B powerhouse, caters to the needs of growth-oriented marketing leaders worldwide. With a focus on precision and scale, the company offers a comprehensive suite of services including high-fidelity B2B buyer data, multi-channel campaign execution, tele-based conversion services, and expert advisory, all backed by its award-winning Anteriad Marketing Cloud platform. Notable clients like IBM, Microsoft, Forbes, SHRM, and Lenovo have leveraged Anteriad's capabilities, benefiting from its global reach and GDPR-compliant data solutions.
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ABM Accounts
Business Wire | January 12, 2024
Bloomreach, the platform fueling limitless e-commerce experiences, today announced Bloomreach Discovery will continue to power product discovery for Sonepar, the global world leader in B-to-B distribution of electrical products, solutions, and related services, as the companies renew their existing partnership. With Bloomreach Discovery’s AI-driven search and merchandising capabilities, Sonepar enables customers around the world to find what they want to buy — when, where, and how they want.
“Sonepar is pleased to partner with Bloomreach as we continue to pursue our next stage of digital transformation,” said Fabrice del Aguila, SVP Digital Factory, Sonepar. “We look forward to leveraging Bloomreach’s expertise in product discovery as we become the first global B2B electrical distributor in the world to offer the best omnichannel experience to all our customers.”
Sonepar leverages Bloomreach Discovery to drive personalized experiences across its omnichannel platform. Using rich data to refine search results, Bloomreach Discovery helps customers easily discover the products they want. It also accounts for a range of attributes and quantitative search queries, creating a search experience that is not only personalized, but personalized to the unique needs of B-to-B buyers.
“We’re thrilled to continue our partnership with Sonepar,” said Jordan Roper, General Manager and Head of Product, Bloomreach Discovery. “The B-to-B space has so much to gain from digital transformation, and Sonepar is a leader in making that transformation a reality. We’re proud to join them on this journey and look forward to continuing to support their omnichannel experience with the fast ROI and relevance of Bloomreach Discovery.”
Learn more about how Bloomreach Discovery and Sonepar are working together to drive success.
About Bloomreach
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 850+ global brands including: Albertsons, Bosch, Puma, and Marks & Spencer.
About Sonepar
Sonepar is an independent family-owned company with global market leadership in B-to-B distribution of electrical products, solutions and related services. Through a dense network of brands spanning 40 countries, the Group has an ambitious transformation agenda to become the first global B-to-B electrical distributor to provide a fully digitalized and synchronized omnichannel experience to all customers. Drawing on the skill and passion of its 44,000 associates, Sonepar had sales of €32.4 billion in 2022. www.sonepar.com
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Account Based Data
GlobeNewswire | January 10, 2024
DemandScience, a leading B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned 50 awards in G2’s Winter 2024 reports. This is the second consecutive quarter DemandScience has won 50 or more G2 awards. Highlights include: four Fastest Implementation awards, three Easiest To Do Business With awards, four Momentum Leader awards, nine Leader and 30 High Performer awards.
“Winning 50 G2 awards across our product portfolio underscores DemandScience’s ability to partner with our customers at any point in their demand generation campaign lifecycle to help them exceed their goals and realize a quantifiable ROI – which is vitally important during these times when marketers are expected to do more with less,” said Peter Cannone, Chair and CEO of DemandScience. “We value each and every customer and are especially proud of these G2 awards because they are based on verified reviews from real users of our solutions.”
DemandScience’s Winter 2024 G2 awards are both global and regional, including wins in the Americas, EMEA, and APAC.
Examples of recent, verified customer reviews of DemandScience on the G2 platform:
“The level of knowledge and attention the team provides is exceptional.” “They are very flexible, quick to respond and are thorough from beginning to end. I enjoy having a full program that provides the level of insight and lessons learned once the program wraps up. I’d recommend…”
“DemandScience - A win for Lead Gen.” “DemandScience is the best way to get highly qualified MQA (Marketing Qualified Accounts) using content syndication campaigns…”
“Klarity by DemandScience is the wind beneath my wings.” “Klarity has been an invaluable and versatile tool for our Growth Marketing team. We have been able to use it in a variety of ways including database building, pulling in specific segments to run campaigns to, and identifying target audiences for us to run in both content syndication and display with DemandScience.”
DemandScience’s Content Syndication, ABM Display and B2B Intent Data products won 25 awards:
Award
Report
Easiest To Do Business With
Relationship Index for Enterprise Account-Based Web and Content Experiences
Easiest To Do Business With
Relationship Index for Enterprise Account-Based Advertising
Easiest To Do Business With
Relationship Index for Mid-Market Buyer Intent Data Providers
Fastest Implementation
Implementation Index for Mid-Market Account-Based Advertising
Momentum Leader
Momentum Grid Report for Account-Based Web and Content Experiences
Momentum Leader
Momentum Grid Report for Account-Based Advertising
Momentum Leader
Momentum Grid Report for Buyer Intent Data Providers
Momentum Leader
Momentum Grid Report for Lead Capture
Leader
Grid Report for Lead Capture
Leader
Enterprise Grid Report for Lead Capture
Leader
Small-Business Grid Report for Lead Capture
Leader
Americas Regional Grid Report for Lead Capture
Leader
EMEA Regional Grid Report for Lead Capture
Leader
Europe Regional Grid Report for Lead Capture
Leader
United Kingdom Regional Grid Report for Lead Capture
Leader
Enterprise Americas Regional Grid Report for Lead Capture
Leader
Small-Business Americas Regional Grid Report for Lead Capture
High Performer
Grid Report for Account-Based Advertising
High Performer
Grid Report for Buyer Intent Data Providers
High Performer
Enterprise Grid Report for Buyer Intent Data Providers
High Performer
Mid-Market Grid Report for Buyer Intent Data Providers
High Performer
Americas Regional Grid Report for Buyer Intent Data Providers
High Performer
Americas Regional Grid Report for Marketing Account Intelligence
High Performer
Europe Regional Grid Report for Account-Based Advertising
High Performer
Mid-Market Americas Regional Grid Report for Buyer Intent Data Providers
Klarity by DemandScience, the company’s B2B marketing and sales Account Intelligence tool for building, sharing, and prioritizing contact lists has won 25 awards:
Award
Report
Fastest Implementation
Implementation Index for Small-Business Lead Intelligence
Fastest Implementation
Implementation Index for Marketing Account Intelligence
Fastest Implementation
Implementation Index for Sales Intelligence
High Performer
Small-Business Grid Report for Marketing Account Intelligence
High Performer
Small-Business Grid Report for Sales Intelligence
High Performer
Americas Regional Grid Report for Lead Intelligence
High Performer
Americas Regional Grid Report for Sales Intelligence
High Performer
EMEA Regional Grid Report for Lead Intelligence
High Performer
EMEA Regional Grid Report for Sales Intelligence
High Performer
Europe Regional Grid Report for Lead Intelligence
High Performer
Europe Regional Grid Report for Sales Intelligence
High Performer
United Kingdom Regional Grid Report for Lead Intelligence
High Performer
United Kingdom Regional Grid Report for Sales Intelligence
High Performer
Asia Regional Grid Report for Marketing Account Intelligence
High Performer
India Regional Grid Report for Marketing Account Intelligence
High Performer
Asia Pacific Regional Grid Report for Marketing Account Intelligence
High Performer
Mid-Market EMEA Regional Grid Report for Sales Intelligence
High Performer
Mid-Market Americas Regional Grid Report for Sales Intelligence
High Performer
Small-Business Americas Regional Grid Report for Lead Intelligence
High Performer
Small-Business Americas Regional Grid Report for Sales Intelligence
High Performer
Small-Business EMEA Regional Grid Report for Lead Intelligence
High Performer
Small-Business EMEA Regional Grid Report for Sales Intelligence
High Performer
Small-Business Europe Regional Grid Report for Lead Intelligence
High Performer
Small-Business Europe Regional Grid Report for Sales Intelligence
High Performer
Small-Business United Kingdom Regional Grid Report for Sales Intelligence
“Rankings on G2 reports are based on data provided to us by real software buyers,” explained Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces.
For more information on G2 Research Scoring Methodologies, visit here. Learn more about what real users have to say at G2’s DemandScience page and Klarity by DemandScience page.
About DemandScience
DemandScience is the premier B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies, machine learning and data science innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads. With a team of 600+ employees across operations in seven countries, DemandScience is certified as a Great Place To Work, named #5 on Fortune Magazine’s 2022 list of the Best Workplaces in Advertising & Marketing, and one of only 143 companies in history to be named to the Inc. 5000 for 10 consecutive years. For further insights on why DemandScience stands at the forefront of transformative demand generation, visit demandscience.com and connect on LinkedIn, X, Facebook, and Instagram.
About G2
G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.
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