Agencyloft

Account Based Data

Teradata | October 09, 2023

Teradata and ActionIQ announced a new joint offering for marketing and customer experience activations for VantageCloud customers. With this, the two businesses intend to democratize enterprise customer data access and give technical teams more authority. This partnership aims to safeguard future acquisition marketing strategies, increase customer loyalty, and enhance...

Sitel Group | January 21, 2020

Sitel Group, a leading global customer experience management provider that delivers more than 3.5 million customer experiences every day, today announced its upcoming podcast series, EmpowerCX NOW, hosted by podcast veterans Joey Coleman and Dan Gingiss, hosts of their own podcast, Experience This! of which Sitel Group sponsored in 2019. "EmpowerCX NOW is our thought-leadership and industry insights podcast curated around the theme Innovation Powered by Emotion," said Martin Wilkinson-...

Account Based Execution

Skydeo | January 19, 2022

Skydeo, a leading provider of audience targeting services, has launched *AccountsGraph B2B audience segments for account-based advertising on CTV, social and programmatic platforms. “AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides market...

Core ABM

OptimizeRx, Demandbase | August 18, 2021

OptimizeRx Corp., a leading provider of digital health solutions for life science companies, physicians and patients, and Demandbase, the B2B go-to-market leader, today announced an exclusive partnership to deliver the industry’s most extensive collection of point-of-care healthcare professional (HCP) digital engagement touchpoints, forming the most comprehensive account-based experience platform for life sciences. Together, the companies represent the only point-of-care eng...