Altavia is the first international independent group specialized in sales communications for retailers. Founded in 1983 by Chief Executive Officer Raphaël Palti, the group offers tailor-made Sales Activation solutions. Nowadays, sales communications effectiveness lies in the unique relational alchemy which enables retailers to forge fruitful links with their customers. This relational alchemy requires day-to-day nurturing, enrichment and transformation.

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TERMINUS ANNOUNCED ABM INTEGRATION WITH SALESFORCE PARDOT TO DRIVE FULL-FUNNEL, ACCOUNT-CENTRIC STRATEGY

Terminus | August 05, 2020

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Terminus, a leading account-based marketing platform, today announced its product integration with Pardot, a leading B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account-centric strategy with shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities. Through the integration, Salesforce Pardot users can leverage Terminus account intelligence data natively in the Pardot platform. This provides users w...

Read More

ABM ACCOUNTS

TERMINUS TO ROLL OUT NEW PLATFORM CAPABILITIES: CHAT PLAYBOOKS, GLOBAL AD TARGETING, AND ‘LIVE VIEW’

Terminus | February 12, 2021

news image

To optimize the ABM strategies, Terminus, a leading and well-known account account-based marketing platform (ABM) has released new platform capabilities. The near features will make the sales engagement and ABM work together seamlessly to bring out positive results. Some of the released enhanced platform capabilities this month are: Global Targeting: With this, customers become able to scale ABM campaigns outside the US too with terminus. This targe...

Read More

INTENTDATA.IO ANNOUNCES WEEKLY OFFICE HOURS TO HELP B2B MARKETERS MAXIMIZE INTENT DATA DURING THE VIRUS CRISIS

IntentData io | March 23, 2020

news image

IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise are hard to find. The working group...

Read More

ACCOUNT BASED DATA

LENDMARK FINANCIAL SERVICES SELECTS ASKNICELY TO ELEVATE ITS CUSTOMER EXPERIENCE AND EMPOWER EMPLOYEES

Lendmark Financial Services, AskNicely | July 13, 2022

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AskNicely, a leader in customer experience software for service businesses, today announced that Lendmark Financial Services, a leading provider of household credit and consumer loan solutions serving more than 400,000 customers a year, has selected the AskNicely Frontline Success Platform to empower its workers to deliver exceptional customer experience. By choosing this platform’s clear, consistent, real-time insights and scalable tools to track trends, spark coaching conversations and r...

Read More
news image

TERMINUS ANNOUNCED ABM INTEGRATION WITH SALESFORCE PARDOT TO DRIVE FULL-FUNNEL, ACCOUNT-CENTRIC STRATEGY

Terminus | August 05, 2020

Terminus, a leading account-based marketing platform, today announced its product integration with Pardot, a leading B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account-centric strategy with shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities. Through the integration, Salesforce Pardot users can leverage Terminus account intelligence data natively in the Pardot platform. This provides users w...

Read More
news image

ABM ACCOUNTS

TERMINUS TO ROLL OUT NEW PLATFORM CAPABILITIES: CHAT PLAYBOOKS, GLOBAL AD TARGETING, AND ‘LIVE VIEW’

Terminus | February 12, 2021

To optimize the ABM strategies, Terminus, a leading and well-known account account-based marketing platform (ABM) has released new platform capabilities. The near features will make the sales engagement and ABM work together seamlessly to bring out positive results. Some of the released enhanced platform capabilities this month are: Global Targeting: With this, customers become able to scale ABM campaigns outside the US too with terminus. This targe...

Read More
news image

INTENTDATA.IO ANNOUNCES WEEKLY OFFICE HOURS TO HELP B2B MARKETERS MAXIMIZE INTENT DATA DURING THE VIRUS CRISIS

IntentData io | March 23, 2020

IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise are hard to find. The working group...

Read More
news image

ACCOUNT BASED DATA

LENDMARK FINANCIAL SERVICES SELECTS ASKNICELY TO ELEVATE ITS CUSTOMER EXPERIENCE AND EMPOWER EMPLOYEES

Lendmark Financial Services, AskNicely | July 13, 2022

AskNicely, a leader in customer experience software for service businesses, today announced that Lendmark Financial Services, a leading provider of household credit and consumer loan solutions serving more than 400,000 customers a year, has selected the AskNicely Frontline Success Platform to empower its workers to deliver exceptional customer experience. By choosing this platform’s clear, consistent, real-time insights and scalable tools to track trends, spark coaching conversations and r...

Read More