Altavia is the first international independent group specialized in sales communications for retailers. Founded in 1983 by Chief Executive Officer Raphaël Palti, the group offers tailor-made Sales Activation solutions. Nowadays, sales communications effectiveness lies in the unique relational alchemy which enables retailers to forge fruitful links with their customers. This relational alchemy requires day-to-day nurturing, enrichment and transformation.

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PROGRAMMATIC ABM

EPISERVER ACQUIRES OPTIMIZELY TO IMPROVE DIGITAL EXPERIENCES

Episerver | October 23, 2020

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Digital experience company Episerver has acquired delivery and experimentation software provider Optimizely, aiming to help users improve their go-to-market strategy through customer insights, product testing and improved digital experiences. By acquiring Optimizely’s experimentation and optimization capabilities, Episerver can provide its users with enhanced customer and product insights that increase agility when testing and delivering customer experiences. Users can use these insights a...

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ACCOUNT BASED ANALYTICS

TERMINUS LAUNCHES NEW ABM CERTIFICATION

Terminus | March 09, 2022

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On March 8, Terminus announced a new ABM course and certification program titled ‘The Account-Based Strategy Certification: Fundamentals’. The program is designed to assist B2B marketers in creating strategic ABM roadmaps. It will enable go-to-market teams to build a business case for ABM, confidently implement their first ABM program, or scale and improve their existing ABM program. “Every day, we come across experienced marketers who say they have...

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CORE ABM

TECHTARGET NAMED A LEADER IN ACCOUNT-BASED MARKETING (ABM) IN REPORT FROM GLOBAL ANALYST FIRM QUADRANT KNOWLEDGE SOLUTIONS

TechTarget | July 22, 2022

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TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a Leader in Account-Based Marketing (ABM) by Quadrant Knowledge Solutions, a leading independent global analyst and consulting firm. Quadrant Knowledge Solutions’ SPARK Matrix™ – Account-Based Marketing (ABM) Platforms, 2022 report includes a detailed analysis of the global market regarding short-term and long-term growth opportu...

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CORE ABM

FULL CIRCLE INSIGHTS AND 6SENSE INTEGRATE TO MEASURE ABM IMPACT IN CRM

6sense | March 01, 2023

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On February 28, 2023, Full Circle Insights and 6sense have collaborated on an integration that empowers revenue teams to measure the impact of their account-based marketing (ABM) strategies within a CRM. Full Circle Insights provides marketing and sales performance measurement solutions that allow B2B marketers to optimize their marketing mix and drive revenue growth. At the same time, 6sense is the leading platform for B2B organizations that seek to generate predictable revenue. ...

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PROGRAMMATIC ABM

EPISERVER ACQUIRES OPTIMIZELY TO IMPROVE DIGITAL EXPERIENCES

Episerver | October 23, 2020

Digital experience company Episerver has acquired delivery and experimentation software provider Optimizely, aiming to help users improve their go-to-market strategy through customer insights, product testing and improved digital experiences. By acquiring Optimizely’s experimentation and optimization capabilities, Episerver can provide its users with enhanced customer and product insights that increase agility when testing and delivering customer experiences. Users can use these insights a...

Read More
news image

ACCOUNT BASED ANALYTICS

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Terminus | March 09, 2022

On March 8, Terminus announced a new ABM course and certification program titled ‘The Account-Based Strategy Certification: Fundamentals’. The program is designed to assist B2B marketers in creating strategic ABM roadmaps. It will enable go-to-market teams to build a business case for ABM, confidently implement their first ABM program, or scale and improve their existing ABM program. “Every day, we come across experienced marketers who say they have...

Read More
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CORE ABM

TECHTARGET NAMED A LEADER IN ACCOUNT-BASED MARKETING (ABM) IN REPORT FROM GLOBAL ANALYST FIRM QUADRANT KNOWLEDGE SOLUTIONS

TechTarget | July 22, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a Leader in Account-Based Marketing (ABM) by Quadrant Knowledge Solutions, a leading independent global analyst and consulting firm. Quadrant Knowledge Solutions’ SPARK Matrix™ – Account-Based Marketing (ABM) Platforms, 2022 report includes a detailed analysis of the global market regarding short-term and long-term growth opportu...

Read More
news image

CORE ABM

FULL CIRCLE INSIGHTS AND 6SENSE INTEGRATE TO MEASURE ABM IMPACT IN CRM

6sense | March 01, 2023

On February 28, 2023, Full Circle Insights and 6sense have collaborated on an integration that empowers revenue teams to measure the impact of their account-based marketing (ABM) strategies within a CRM. Full Circle Insights provides marketing and sales performance measurement solutions that allow B2B marketers to optimize their marketing mix and drive revenue growth. At the same time, 6sense is the leading platform for B2B organizations that seek to generate predictable revenue. ...

Read More