WELCOME TO The ACCOUNT BASED MARKETING REPORT
AMG Marketing Resources
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
BUYER INTENT DATA
TechTarget | August 28, 2021
TechTarget, Inc., the global leader in B2B technology purchase intent data and services, today announced that it has once again been named a leader in multiple recent quarterly reports published by G2, a top industry destination where buyers go to read and write authentic reviews about software products and services.
TechTarget was named a leader in the Grid® Report for Buyer Intent Data Tools – Summer 2021 and the Grid Report for Marketing Account Intellige...
TrueInfluence | October 16, 2020
TrueInfluence, a provider of intent-based marketing, sales and demand generation solutions, has announced a partnership with cloud data platform Snowflake to enhance the Snowflake Data Marketplace. The partnership brings intent data insights directly into the Snowflake Data Marketplace to provide business intelligence and analytics capabilities for users’ partners and customers.
"We have always been committed to providing quality intent data to B2B marketing and sales organizat...
Salesforce | March 17, 2021
To help the sales teams scale their campaigns, Salesforce introduces new AI-powered account-based marketing (ABM) capabilities attached with Salesforce Digital 360. Einstein Key Accounts Identification analyzes customer characteristics and engagement-based buying signals and identifies the different accounts most likely to make a purchase. Meanwhile, Accounts as Campaign Members lets companies target a total account straight even if there aren’t any contacts for the account.
TARGETED ACCOUNT STRATEGY
PathFactory | March 03, 2021
Microsite Builder was announced by PathFactory today. Microsite Builder is a highly requested feature that helps all the B2B marketers to develop effective, engaging, and flexible content destinations for ABM strategies.
PathFactory’s Microsite Builder allows B2B marketers to show multiple kinds of Content Tracks inside a multi-page microsite or a custom-designed landing page with navigation. It makes content the king but provides marketers more elasticity than ever to be or...
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up to contribute and publish your news, events, brand, and content with the community for FREE