WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
BUYER INTENT DATA
Clearbit | November 17, 2022
Clearbit, a leader in B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform. For marketers, actioning G2 Buyer Intent alongside Clearbit’s company intelligence and audience management enables them to better engage the right companies at the right time.
“Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeli...
ACCOUNT BASED DATA
Terminus | October 01, 2021
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced its acquisition of Zylotech and launched Terminus Customer Data Platform (CDP) to improve the accuracy of B2B go-to-market data.
With the acquisition of Zylotech, Terminus is now the only ABM platform with a standalone CDP purpose-built for B2B. Terminus CDP enables customers to continuously cleanse go-to-market data a...
ACCOUNT BASED ANALYTICS
Harte Hanks | June 01, 2022
On May 31, Harte Hanks, a leading global customer experience company, announced that a leading employee screening services company had been awarded a new business assignment. Harte Hanks will provide a wide scope of B2B sales and marketing support services.
A strong track record of providing exceptional support and easy integration with B2B sales operations made Harte Hanks the first choice for the program.
The new relationship manager for this compliance-driven com...
ON24 | August 30, 2021
Digital experience platform ON24 updated its webinar solution Webcast Elite with new capabilities designed to engage both in-person and virtual attendees: Hybrid Mode. The new tool aims to help B2B organizations deliver integrated event experiences for in-person and virtual audiences simultaneously to increase engagement and participation from the attendee’s current location.
Hybrid Mode enables organizations to provide customized event-related content and communication capa...
ACCOUNT BASED ADVERTISING
TARGETED ACCOUNT STRATEGY
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