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Forrester | October 05, 2020
To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Serving 13 roles including B2B chief marketing officers, chief sales officers, demand and account-based marketing...
Core ABM, Account Based Advertising
PR Newswire | September 01, 2023
Hero Digital, a leading customer experience transformation company, announces that it has been selected as the winner of the "Customer Experience Innovator of the Year" award in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Using Customer Data Platforms (...
Buyer Intent Data
Affinity | July 01, 2022
Affinity, a relationship intelligence platform for dealmakers, has hired Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design from Robinhood and Showpad. Deno has over 15 years of SaaS experience, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity's velocity sales organization and will continue to execute strategy in the venture capital, investment banking, and private equity sectors, as well as inves...
ABM Accounts
RollWorks | April 13, 2022
Rollworks, an account-based marketing platform, has surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace. This milestone puts it 150% above its nearest ABM competitor and adds to its momentum in the ABM industry. It has already achieved 100% YoY new customer bookings in its first quarter and a 35+% first-quarter new customer growth. The RollWorks ABM HubSpot App is a HubSpot certified app committed to product quality and customer experience. It is an ea...
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Account Based Analytics, ABM Accounts
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