Annalect

Buyer Intent Data

TechTarget | January 06, 2022

Global data and analytics leader and software provider for purchase intent-driven marketing and sales data, content curation and creation services, company TechTarget, Inc. (Nasdaq: TTGT) today announced that it plans to release its 2021 fourth quarter and full year financial results before the market opens on Thursday, February 10, 2022. The Company’s management team will host a live conference call and webcast at 9:00 a.m. Eastern Time on that day to discuss the Company’s financial...

Core ABM

IDG Communications | March 23, 2021

IDG Communications, Inc. – the world's driving tech media, data, and marketing administrations organization – reports the launch of Popular Demand with Triblio, improving on the ABM journey from engagement to sales activation for technology marketers. Based on IDG's confided in first-party data, targeting capabilities, and Triblio's sales activation stage, Popular Demand with Triblio tackles marketers' challenges, including: Finding and targeting...

Account Based Advertising

Demandbase | November 19, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...

Core ABM

Demandbase | April 15, 2021

Demandbase, the pioneer and industry leader in account-based experience (ABX), has been named the global market leader on Research In Action's Vendor Selection MatrixTM for Account-Based Marketing. Demandbase was ranked first on the matrix, among the Top 15 Global Vendors, based largely on the technology research firm's unique survey-based approach for comparative vendor assessment. "We are proud to provide meaningful and useful information for B2B marketers each year...