Annalect

ABM ACCOUNTS

Terminus | March 01, 2021

Terminus, a startup for providing sales and marketing integrated platform through account-based marketing, has announced its funding and growth. It has closed a Series C of $90 million and the total value at present is around $400 million. According to PitchBook data, this is a huge jump in their valuation in its last round. The main reason for this hike is the huge focus on digital marketing in the last year especially due to the pandemic. Its customer record is another reason to...

ACCOUNT-BASED DATA

ActiveCampaign | December 14, 2021

On the heels of announcing Sales Engagement Automation, ActiveCampaign, the leader in customer experience automation (CXA), is continuing to realize its Customer Success Commitment by releasing an array of new and updated features and functionality to ensure every size B2B (business-to-business) organization can make 2022 their strongest year yet. At least 80% of B2B buyers expect a buying experience like that of a B2C customer, proving the importance of 1:1 experiences for all ty...

BUYER INTENT DATA

TechTarget | January 06, 2022

On January 5, TechTarget announced that it would release its 2021 fourth quarter and full-year financial results on February 10. The results will be presented through a live conference call and webcast at 9 a.m Eastern time. The company will also provide updates on the business operations and current market conditions. The management will summarize the financial highlights and conduct a Q&A session. The shareholders will get the financial results and a letter before the conference call and w...

ACCOUNT-BASED DATA

RollWorks | October 08, 2021

RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated capabilities in the RollWorks Account-Based Platform that provide B2B marketing and sales teams insights into how their combined go-to-market activities impact account progression and which activities are most efficient at driving accounts to the next stage in the buying journey. ABM has quickly become table stakes in B2B marketing, yet marketer...