APD

CORE ABM

6sense, Bombora | July 09, 2021

6sense has announced that it has expanded its collaboration with Bombora, the leading source of B2B Intent data to give all 6sense platform clients with Bombora's Surge® Intention data for their subscription. These clients can now utilise intent data from Bombora for the creation of dynamic audience segmentation, enhance their 6-sense prediction models and offer salesmen with extra intent data in the 6-sense Sales Intelligence Module. The number of recognised in-market acc...

RollWorks | September 22, 2020

RollWorks, a division of NextRoll, today made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides account-level analysis of website visitors. The new Site Visitor API enables account-le...

ABM ACCOUNTS

Qualified | August 31, 2021

Qualified, a conversational sales and marketing software provider, unveiled two new solutions designed to help users drive more conversations with key accounts by engaging them as they enter the users’ website. Qualified For Outbound is designed to assist sales teams with real-time website engagement, allowing sales reps to be notified when a prospect enters the website and start a conversation immediately for timely responses. The solution also integrates with sales engagem...

CORE ABM

Renegade, Conversica | October 22, 2021

Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today revealed findings of an emerging executional gap between marketers and salespeople, as shown in the new 2021 State of Account-Based Marketing (ABM) Report in partnership with Renegade Marketing. The study found that, while 87% of marketers and salespeople agree and believe in ABM’s efficacy for converting target accounts into pip...