APD

CORE ABM

Demandbase | April 25, 2022

On April 20, Demandbase announced the results of the Total Economic Impact Study that it commissioned Forrester Consulting to conduct. The study aimed to help enterprise organizations to understand the business benefits, costs, and potential return on investment by using Demandbase ABX and Advertising Clouds. The analysis was based on a $200 million, 650- employee organization. Through the study, it was found that Demandbase delivered an ROI as high as 367% in three years with a n...

ACCOUNT-BASED ANALYTICS

Mobiquity Technologies | December 30, 2021

On December 29, Mobiquity Technologies, Inc. announced a new feature for MobiExchange, its SaaS platform for digital advertising and data services. It has been rolled out keeping in mind the evolving digital campaign needs of their customers. Their MobiExchange platform provides marketers valuable first-party data, which helps them drive their digital marketing campaigns accurately by using SMS along with the existing suite of programmatic advertising options. "Our mission is...

ACCOUNT-BASED DATA

ISG | February 04, 2022

Information Services Group (ISG) has launched a research study to examine MarTech providers, which are helping firms adapt to changes in consumer behavior triggered by the COVID-19 pandemic. The results of this study will be published in a comprehensive ISG Provider Lens™ report called MarTech Service Providers 2022. It is scheduled to be released in June. It will cover companies offering a varied range of services and technologies to assist companies in digital marketing, i...

Mojo Media Labs | March 17, 2020

Inc. magazine announced Friday that Mojo Media Labs placed No. 208 on its inaugural Inc. 5000 Series: Texas list, the most prestigious ranking of the fastest-growing Texas-based private companies. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Texas economy’s most dynamic segment its independent small businesses. “We’re honored to be ranked on the Inc. 5000 Series: Texas list. I’m pleased tha...