APD

ACCOUNT BASED DATA, BUYER INTENT DATA

Demandbase | December 06, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced the release of the industry’s first completely free Account Identification solution. Intended for companies who are in the dark about unknown web visitors and struggling to reach them, Demandbase Account ID Free Edition identifies accounts with unparalleled accuracy and match rates. This enables intent-driven advertising and marketing campaigns and improves sales conversations through more actionable and accessible ...

ABM ACCOUNTS

RollWorks | April 28, 2021

RollWorks, a NextRoll subsidiary, has become an Accelerate partner in the Adobe Exchange Experience Cloud Program, expanding on a joint understanding and integration between Marketo Engage, a complete lead management solution, and the RollWorks account-based platform. This best-in-class ABM integration has assisted hundreds of B2B firms, including BetterCloud, Blackbaud, Coupa, and Mixpanel, in identifying their most valuable target accounts, engaging buying committees within those accounts thro...

ACCOUNT BASED DATA

Contentsquare | November 24, 2022

Contentsquare, the global leader in digital experience analytics, is proud to celebrate recent award wins for their London and Paris CX circle events, which are designed as immersive experiences that bring together the industry’s best to discuss all things customer experience (CX) and highlight winning CX strategies and innovations, from AI to digital accessibility, to personalization. Contentsquare’s UK marketing team is the proud recipient of the Silver award for the...

ACCOUNT BASED EXECUTION

Influ2 | April 01, 2022

Influ2, the first Person-Based Advertising (PBA) platform, today announced that independent research firm, Forrester, cited it as an early stage B2B solution in the ‘New Tech: Account-Based Marketing, Q1 2022’ report. The report analyzes Account-Based Marketing (ABM) vendors and addresses specific gaps in the marketing technology stack that are fundamental to deploy ABM strategy. “We’re proud to be recognized by Forrester as an early stage solution in ABM, ...