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Account Management
Terminus | October 27, 2020
Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings. This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found...
ABM Accounts
SalesLoft, 6sense | May 28, 2021
SalesLoft's sales engagement platform has been integrated with 6sense. The 6sense Sales Intelligence module and its insights are now accessible directly from SalesLoft's Account and Person Profile pages. "This new integration brings 6sense's buyer and account-based sales intelligence straight into SalesLoft's platform. Reps no longer have to switch between several platforms to access and act on critical buyer insights, "Nate Remmes, SalesLoft's execut...
B2BSMX | August 12, 2021
The Demand Gen Report team could not be happier to be at the B2B Sales & Marketing Exchange (#B2BSMX) live in Boston! We’ve spent the past two days mingling with marketing and sales experts and attending multiple session across four dedicated content tracks: Profitable Partnerships, Demand Gen Summit, Revenue Operations and FlipMyFunnel. The first day of #B2BSMX featured a series of intimate Workshops, Case Studies and a Keynote that covered everything from leveraging ex...
Account Based Data
True Influence | June 21, 2021
True Influence, a marketing and sales solutions provider, puts out its domestic and international contact data for B2B marketers. It is extending 80 million verified professional contacts in its Marketing Cloud. This enables customers to encompass the value of their True Influence campaigns by supplementing the leads delivered with additional intent-driven contacts at the same business-targeted companies. In a statement, Brian Giese, CEO of True Influence, said, “We created ...
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