Be Unique Group

Account Based Data

Demandbase | February 17, 2023

On February 16, 2023, Demandbase, the Smarter GTM™ firm, announced that it has raised $175 million in funding from Vista Credit Partners, a division of Vista Equity Partners and a strategic credit and financing partner specializing in the enterprise software, data, and technology markets. The money will be used carefully to support the next phase of platform innovation at Demandbase. This follows a prosperous Q4 and fiscal year 2022, featuring robust revenue growth and record Q4 book...

Buyer Intent Data

Clearbit | October 17, 2022

Clearbit, a B2B marketing intelligence provider, launched Capture, a new capability designed to help marketing teams more efficiently drive pipeline by automating intent-based outreach for best-fit website visitors. Capture seeks to help marketing teams build automated workflows that engage the right people at the right time from the right companies with intent-based outreach campaigns. Specifically, Capture helps teams automatically add leads, accounts and key contacts that match...

Account Management, Targeted Account Strategy

PR Newswire | July 17, 2023

Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. Scaleworks' investment and partnership will accelerate Full Circle's strategic roadmap, enable product innovation, and enhance go-to-market strategy. "Scaleworks is thrilled to announce the acquisition of Full Circle Insights, a move that...

Account Based Data

Accountability | November 25, 2021

Accountability, a leading financial management platform for marketing and advertising agencies, announces the launch of Counta Part™. This network of curated advisory services and customer-driven technology providers enables agencies to implement a best-in-class agency management ecosystem. Counta Part is an expansion of Accountability's platform extension program, which integrates other providers' technology to automate and streamline an agency's workflow. This ...