CIENCE

DEMANDBASE | May 25, 2016

You could say San Francisco-based Demandbase really listens to its customers. In fact, a customer conversation was a driving force behind the company's acquisition of a data science company, Spiderbook....

Demandbase | May 24, 2016

Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced that it has signed an agreement to acquire data science company Spiderbook. Spiderbook automates the identification of companies that are likely to buy, including those that are already in-market for a company’s products and services. It then determines the right buyers within those accounts and uncovers buyer-specific insights to recommend personalized messages for sales teams to use....

AudienceScience | March 28, 2017

AudienceScience, the programmatic technology that helps advertisers and agencies make the most of their digital ad spend, has partnered with Grapeshot, a global technology company providing tools to navigate advertising and marketing choice, to offer enhanced contextual targeting support at global scale. As a result, advertisers and agencies using the AudienceScience platform can now target web pages and mobile applications in 30 languages based upon the contextual relevancy of a page or app to ...

| June 27, 2016

For B2B marketers, the pressure to bring in new leads is palpable....