Coda

We're a content marketing agency that creates smart knowledge-led communications for the specialised markets our clients serve. With extensive experience marketing to oil & gas, industrial gas, semiconductor and industrial automation markets, we understand the mindset of our client's customers - and create smart, sharp content that builds brands and generates more sales.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADDAPTIVE INTELLIGENCE, INITIATIVE, AND COX BUSINESS SHARE B2B ADVERTISING SUCCESS ON STAGE AT DIGIDAY CONFERENCE

AdDaptive Intelligence | February 24, 2020

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AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs, CA, February 25-27. Initiative, Cox Business, and AdDaptive collaborated on an ad campaign that required the ...

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QUALIFIED UNVEILS THE PIPELINE CLOUD TO TRANSFORM PIPELINE GENERATION FOR REVENUE TEAMS THAT USE SALESFORCE

Qualified | April 06, 2022

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Qualified, the pipeline generation platform for revenue teams that use Salesforce, today launched the Pipeline Cloud, a revolutionary new set of technologies and processes that help modern B2B companies generate more pipeline, faster and more cost-effectively than ever before. Built on a Salesforce-connected corporate website, the Pipeline Cloud gives teams insight into account-based buyer intent with Qualified Signals, helps sellers engage prospects with Qualified for Outbound, helps marketers ...

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ABM ACCOUNTS

AGENT3 HIRES EX-FORRESTER ANALYST IN VP ROLE

Agent3 | December 10, 2021

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Agent3, the leading global end-to-end Account-Based Marketing (ABM) provider, has hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global accounts. In her new role, Alisa will work closely with key clients in the business technology space to advise on ABM and demand generation best practice, strategies and programs. With marketing and sales organizations seeking to modernize, cent...

Read More

PROGRAMMATIC ABM

6SENSE REVENUE AI PAVES THE PATH TO THE FUTURE OF PREDICTABLE REVENUE GROWTH

6sense | April 21, 2022

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6sense, with the widest application of AI at every stage of revenue creation, today announced 6sense Revenue AI™ and previewed product innovations that solidify its leadership position. The platform applies the power of AI across the entire buyers' journey, removing the guesswork that plagues revenue teams, providing a better customer experience, and producing high-quality pipeline that is ultimately more likely to convert to revenue. Today's announcement at the comp...

Read More
news image

ADDAPTIVE INTELLIGENCE, INITIATIVE, AND COX BUSINESS SHARE B2B ADVERTISING SUCCESS ON STAGE AT DIGIDAY CONFERENCE

AdDaptive Intelligence | February 24, 2020

AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs, CA, February 25-27. Initiative, Cox Business, and AdDaptive collaborated on an ad campaign that required the ...

Read More
news image

QUALIFIED UNVEILS THE PIPELINE CLOUD TO TRANSFORM PIPELINE GENERATION FOR REVENUE TEAMS THAT USE SALESFORCE

Qualified | April 06, 2022

Qualified, the pipeline generation platform for revenue teams that use Salesforce, today launched the Pipeline Cloud, a revolutionary new set of technologies and processes that help modern B2B companies generate more pipeline, faster and more cost-effectively than ever before. Built on a Salesforce-connected corporate website, the Pipeline Cloud gives teams insight into account-based buyer intent with Qualified Signals, helps sellers engage prospects with Qualified for Outbound, helps marketers ...

Read More
news image

ABM ACCOUNTS

AGENT3 HIRES EX-FORRESTER ANALYST IN VP ROLE

Agent3 | December 10, 2021

Agent3, the leading global end-to-end Account-Based Marketing (ABM) provider, has hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global accounts. In her new role, Alisa will work closely with key clients in the business technology space to advise on ABM and demand generation best practice, strategies and programs. With marketing and sales organizations seeking to modernize, cent...

Read More
news image

PROGRAMMATIC ABM

6SENSE REVENUE AI PAVES THE PATH TO THE FUTURE OF PREDICTABLE REVENUE GROWTH

6sense | April 21, 2022

6sense, with the widest application of AI at every stage of revenue creation, today announced 6sense Revenue AI™ and previewed product innovations that solidify its leadership position. The platform applies the power of AI across the entire buyers' journey, removing the guesswork that plagues revenue teams, providing a better customer experience, and producing high-quality pipeline that is ultimately more likely to convert to revenue. Today's announcement at the comp...

Read More