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Core ABM

MADISON LOGIC, A LEADING GLOBAL ABM PLATFORM, REPORTS RECORD CLIENT RETENTION AND GROWTH ACROSS ALL 3 REGIONS

Madison Logic | February 15, 2021

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Coupled with a 155% of net customer retention rate, Madison Logic, the well-known and leading Account-Based Marketing (ABM) platform globally, reported having record global business performance in 2020. The reason behind the outstanding performance of Madison Logic in North America, APAC, and EMEA is the trends that took place before the pandemic among various B2B organizations. performance-based requirement, increased usage of digital channels, and tighter alignment with sales are the trends th...

Read More

Buyer Intent Data

INMOMENT AND CONTENTSQUARE PARTNERS TO HELP BUSINESSES VISUALIZE CX

InMoment | September 25, 2023

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InMoment, a prominent provider of Experience Improvement (XI) solutions, has announced that it has partnered with a worldwide leader in digital experience analytics, Contentsquare, to help businesses visualize customer experiences (CX) in order to add an additional layer of analysis and visualization for revealing digital experience behaviors. Managing Director of InMoment North America, Mehul N...

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ABM Accounts

THIS WEEK'S MARKETING INTENT DATA TREND WILL ASTOUND YOU: SURGE(R) BY BOMBORA SHOWS CUSTOMERS IN THE CENTER

Bombora | April 21, 2021

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By now, We think we've all realized that customers who have a positive experience are more likely to not only order more but also to tell their friends and coworkers about it. With the lack of physical events in the last year, technology has stepped in to fill the gap, in some cases eliminating in-person interactions. Many people may find this current dynamic to be very transactional, as it is mostly price-driven to make a short-term transaction with customers. With more self-...

Read More

Account Based Data

DRIFT INTRODUCES DRIFT ENGAGE TO HELP BUSINESSES CAPITALIZE ON ANONYMOUS WEBSITE TRAFFIC

PR Newswire | October 04, 2023

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Drift, the buyer experience and Conversational AI company, today announced Drift Engage, a first-to-market product powered by Lift AI, that uses machine learning to score visitors' real-time site behavior, even for visitors who are 100% anonymous. This collaboration with Lift AI delivers on a strategic partnership to enhance customers' experiences, and reinforces Drift's commitment to delivering c...

Read More
news image

Core ABM

MADISON LOGIC, A LEADING GLOBAL ABM PLATFORM, REPORTS RECORD CLIENT RETENTION AND GROWTH ACROSS ALL 3 REGIONS

Madison Logic | February 15, 2021

Coupled with a 155% of net customer retention rate, Madison Logic, the well-known and leading Account-Based Marketing (ABM) platform globally, reported having record global business performance in 2020. The reason behind the outstanding performance of Madison Logic in North America, APAC, and EMEA is the trends that took place before the pandemic among various B2B organizations. performance-based requirement, increased usage of digital channels, and tighter alignment with sales are the trends th...

Read More
news image

Buyer Intent Data

INMOMENT AND CONTENTSQUARE PARTNERS TO HELP BUSINESSES VISUALIZE CX

InMoment | September 25, 2023

InMoment, a prominent provider of Experience Improvement (XI) solutions, has announced that it has partnered with a worldwide leader in digital experience analytics, Contentsquare, to help businesses visualize customer experiences (CX) in order to add an additional layer of analysis and visualization for revealing digital experience behaviors. Managing Director of InMoment North America, Mehul N...

Read More
news image

ABM Accounts

THIS WEEK'S MARKETING INTENT DATA TREND WILL ASTOUND YOU: SURGE(R) BY BOMBORA SHOWS CUSTOMERS IN THE CENTER

Bombora | April 21, 2021

By now, We think we've all realized that customers who have a positive experience are more likely to not only order more but also to tell their friends and coworkers about it. With the lack of physical events in the last year, technology has stepped in to fill the gap, in some cases eliminating in-person interactions. Many people may find this current dynamic to be very transactional, as it is mostly price-driven to make a short-term transaction with customers. With more self-...

Read More
news image

Account Based Data

DRIFT INTRODUCES DRIFT ENGAGE TO HELP BUSINESSES CAPITALIZE ON ANONYMOUS WEBSITE TRAFFIC

PR Newswire | October 04, 2023

Drift, the buyer experience and Conversational AI company, today announced Drift Engage, a first-to-market product powered by Lift AI, that uses machine learning to score visitors' real-time site behavior, even for visitors who are 100% anonymous. This collaboration with Lift AI delivers on a strategic partnership to enhance customers' experiences, and reinforces Drift's commitment to delivering c...

Read More