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Account Based Data
GlobeNewswire | May 23, 2023
DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced that Mark DePalma has joined the company as Chief Technology Officer. In his new role, DePalma will oversee product engineering and the company’s data factory. DePalma brings nearly a decade of senior technology leadership in the B2B data and demand generation industry to Deman...
ZoomInfo | February 16, 2023
On February 15, 2023, ZoomInfo, a worldwide pioneer in modern go-to-market software, analytics, and intelligence, has just released its 2023 Customer Impact Report, a comprehensive review of the increased productivity and instant value that ZoomInfo provides for GTMteams. The firm polled over 4,300 sales, marketing, operations, and personnel experts to assess how the company's data and solutions enable organizations and people to maximize their development potential. Read More
Buyer Intent Data
Forrester | October 09, 2023
As per Forrester’s recent report, 'The State Of Business Buying, 2023', it's revealed that buyers worldwide are highly price-sensitive as they encounter macroeconomic challenges. Over a third of B2B buyers in North America and Europe, and more than a quarter in Asia Pacific, prioritize price. The purchasing process has become increasingly intricate, leading to delays. To aid faster decis...
Demand Gen Report | July 30, 2021
In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...
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