Leadtail came about from our desire to help B2B marketers tap into the power of social media to get closer to target buyers and radically improve their marketing strategies. We designed social media tools that generate social insights about decision makers, and developed a social marketing approach that uses these insights to deliver strategies that are more applicable to business marketers.

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Account Based Data, ABM Accounts

AVISO AI UNVEILS FIRST GENERATIVE AI DESIGNED TO BE CHIEF OF STAFF FOR REVENUE AND GTM TEAMS

Business Wire | May 18, 2023

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Aviso, the only end-to-end AI revenue operating system, announced today the launch of MIKI, the industry’s first AI-powered Chief of Staff for Revenue and GTM teams. MIKI is a purpose-built, assistive front-end on top of the Aviso platform. MIKI makes accessing, updating and acting on insights from CRM, Cloud Databases, ERP, emails, recorded meetings, and other GTM datasets faster, more conversational, and actionable. Fueled by Aviso’s proprietary Time-Series database that has ...

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Account Based Data

FOLLOZE WELCOMES REPLICMO AS ALLIANCE PARTNER

Folloze, repliCMO | June 15, 2022

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On June 15, Folloze announced that repliCMO was its newest alliance partner. The partnership will focus on B2B enterprises in the APAC region. The two companies will innovate on new B2B revenue solutions to help enterprises in APAC have a competitive edge in the new digital-first marketplace. The COVID-19 pandemic accelerated digital transformation and changed how B2B buying and selling works. To keep up with this change, marketing teams are now a bigger part of the lead-to-revenu...

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ABM Accounts

TERMINUS AND OUTREACH TO INTEGRATE SALES TO ACCELERATE ACCOUNT-BASED MARKETING PROGRAMS

Terminus, Outreach | February 01, 2021

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Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together. The well-known and leading account-based marketing platform, Terminus has announced today its product integration with the fastest growing and largest sales engagement platform, Outreach. This integration will make the sales and marketing work together...

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FULL-FUNNEL APPROACH TO ABM PRIORITIZES CURRENT CUSTOMERS

Business 2 Community | September 01, 2020

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A full-funnel approach to account-based marketing, which prioritizes your current customers while still growing the top of the funnel, is the future of marketing. We recently laid out a visual representation of what “full funnel” truly means in this infographic, broken down by funnel stages and relevant KPIs. And now we’re taking it one step further by diving into specific plays your team can execute for each stage. We’re starting here because most organiza...

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Account Based Data, ABM Accounts

AVISO AI UNVEILS FIRST GENERATIVE AI DESIGNED TO BE CHIEF OF STAFF FOR REVENUE AND GTM TEAMS

Business Wire | May 18, 2023

Aviso, the only end-to-end AI revenue operating system, announced today the launch of MIKI, the industry’s first AI-powered Chief of Staff for Revenue and GTM teams. MIKI is a purpose-built, assistive front-end on top of the Aviso platform. MIKI makes accessing, updating and acting on insights from CRM, Cloud Databases, ERP, emails, recorded meetings, and other GTM datasets faster, more conversational, and actionable. Fueled by Aviso’s proprietary Time-Series database that has ...

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news image

Account Based Data

FOLLOZE WELCOMES REPLICMO AS ALLIANCE PARTNER

Folloze, repliCMO | June 15, 2022

On June 15, Folloze announced that repliCMO was its newest alliance partner. The partnership will focus on B2B enterprises in the APAC region. The two companies will innovate on new B2B revenue solutions to help enterprises in APAC have a competitive edge in the new digital-first marketplace. The COVID-19 pandemic accelerated digital transformation and changed how B2B buying and selling works. To keep up with this change, marketing teams are now a bigger part of the lead-to-revenu...

Read More
news image

ABM Accounts

TERMINUS AND OUTREACH TO INTEGRATE SALES TO ACCELERATE ACCOUNT-BASED MARKETING PROGRAMS

Terminus, Outreach | February 01, 2021

Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together. The well-known and leading account-based marketing platform, Terminus has announced today its product integration with the fastest growing and largest sales engagement platform, Outreach. This integration will make the sales and marketing work together...

Read More
news image

FULL-FUNNEL APPROACH TO ABM PRIORITIZES CURRENT CUSTOMERS

Business 2 Community | September 01, 2020

A full-funnel approach to account-based marketing, which prioritizes your current customers while still growing the top of the funnel, is the future of marketing. We recently laid out a visual representation of what “full funnel” truly means in this infographic, broken down by funnel stages and relevant KPIs. And now we’re taking it one step further by diving into specific plays your team can execute for each stage. We’re starting here because most organiza...

Read More