Leadtail

Account Based Data

Folloze, repliCMO | June 15, 2022

On June 15, Folloze announced that repliCMO was its newest alliance partner. The partnership will focus on B2B enterprises in the APAC region. The two companies will innovate on new B2B revenue solutions to help enterprises in APAC have a competitive edge in the new digital-first marketplace. The COVID-19 pandemic accelerated digital transformation and changed how B2B buying and selling works. To keep up with this change, marketing teams are now a bigger part of the lead-to-revenu...

Account Based Data

Invado Solutions | September 02, 2021

Invado Solutions, a Salesforce demand gen agency, launched a new solution that provides customers with the resources they need for demand gen strategy development, campaign creation and technical implementation. The full-service demand gen solution also provides users with assistance from Pardot consultants to help them manage data and campaigns with full-funnel reporting. "Marketing executives are hungry to learn how to leverage the power of Pardot and Salesforce to drive gr...

Account Based Data

RollWorks | June 30, 2020

RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A proprietary data science model identifies increased, notable engagement each day within a short, rolling window for ...

Buyer Intent Data

GlobeNewswire | April 27, 2023

Anteriad today announced results of a new study with Ascend2 that shows marketers under increasing pressure to perform in a tough market, and that a focus on quality marketing data, particularly intent data, can help drive results. The study, “The 2023 Marketing Data Impact Report: B2B Marketers Under Pressure to Prove It or Pull Their Hair Out,” found that less than one third (28%) of marketers expect to hit Q2 2023 goals and are feeling the stress. Ascend2 and Anteriad found ...