Leadtail

Leadtail came about from our desire to help B2B marketers tap into the power of social media to get closer to target buyers and radically improve their marketing strategies. We designed social media tools that generate social insights about decision makers, and developed a social marketing approach that uses these insights to deliver strategies that are more applicable to business marketers.

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DEMANDBASE RELEASES BRANCH-LEVEL MATCHING AND IMPROVED CORPORATE HIERARCHIES

Demandbase | January 20, 2022

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Demandbase, the B2B go-to-market leader, today announced it has updated its company taxonomies to provide users with a deeper understanding of their customer and prospect accounts. This enables users to easily identify whether a company is a global parent, subsidiary, branch or independent company (e.g. not part of a corporate family tree). Available in both Demandbase Data Cloud and Demandbase Sales Intelligence Cloud, these changes promote higher account and lead match rates and more accuracy ...

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LEADANGEL LAUNCHED ABM SEGMENTATION FOR MARKETO, BASED ON DIFFERENT FACTORS IN CRM OR OUTSIDE CRM

LeadAngel | July 07, 2020

news image

Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing Automation and CRM tools continue to improve, so are marketing and sales business strategies. There has been a very visible shift from batch and blast marketing to more targeted, context-based marketing and sales. Marketo has been a leader in the Marketing Automation space for almost a decade now. It has been observed that Account-Based Marketing (aka ABM) has been embraced by various customers...

Read More

PROGRAMMATIC ABM

6SENSE REVENUE AI PAVES THE PATH TO THE FUTURE OF PREDICTABLE REVENUE GROWTH

6sense | April 21, 2022

news image

6sense, with the widest application of AI at every stage of revenue creation, today announced 6sense Revenue AI™ and previewed product innovations that solidify its leadership position. The platform applies the power of AI across the entire buyers' journey, removing the guesswork that plagues revenue teams, providing a better customer experience, and producing high-quality pipeline that is ultimately more likely to convert to revenue. Today's announcement at the comp...

Read More

ABM ACCOUNTS

ON24 LAUNCHES NEW ON24 PARTNER NETWORK

ON24 | February 23, 2022

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On February 22, ON24 launched a new ON24 Partner Network with more than 40 leading marketing and sales agencies, software companies, and solutions integrators. The partners have joined forces with ON24 to develop integrations, services, and solutions for mutual customers to advance their digital strategies. “The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need ...

Read More
news image

ABM ACCOUNTS

DEMANDBASE RELEASES BRANCH-LEVEL MATCHING AND IMPROVED CORPORATE HIERARCHIES

Demandbase | January 20, 2022

Demandbase, the B2B go-to-market leader, today announced it has updated its company taxonomies to provide users with a deeper understanding of their customer and prospect accounts. This enables users to easily identify whether a company is a global parent, subsidiary, branch or independent company (e.g. not part of a corporate family tree). Available in both Demandbase Data Cloud and Demandbase Sales Intelligence Cloud, these changes promote higher account and lead match rates and more accuracy ...

Read More
news image

LEADANGEL LAUNCHED ABM SEGMENTATION FOR MARKETO, BASED ON DIFFERENT FACTORS IN CRM OR OUTSIDE CRM

LeadAngel | July 07, 2020

Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing Automation and CRM tools continue to improve, so are marketing and sales business strategies. There has been a very visible shift from batch and blast marketing to more targeted, context-based marketing and sales. Marketo has been a leader in the Marketing Automation space for almost a decade now. It has been observed that Account-Based Marketing (aka ABM) has been embraced by various customers...

Read More
news image

PROGRAMMATIC ABM

6SENSE REVENUE AI PAVES THE PATH TO THE FUTURE OF PREDICTABLE REVENUE GROWTH

6sense | April 21, 2022

6sense, with the widest application of AI at every stage of revenue creation, today announced 6sense Revenue AI™ and previewed product innovations that solidify its leadership position. The platform applies the power of AI across the entire buyers' journey, removing the guesswork that plagues revenue teams, providing a better customer experience, and producing high-quality pipeline that is ultimately more likely to convert to revenue. Today's announcement at the comp...

Read More
news image

ABM ACCOUNTS

ON24 LAUNCHES NEW ON24 PARTNER NETWORK

ON24 | February 23, 2022

On February 22, ON24 launched a new ON24 Partner Network with more than 40 leading marketing and sales agencies, software companies, and solutions integrators. The partners have joined forces with ON24 to develop integrations, services, and solutions for mutual customers to advance their digital strategies. “The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need ...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us