Leadtail came about from our desire to help B2B marketers tap into the power of social media to get closer to target buyers and radically improve their marketing strategies. We designed social media tools that generate social insights about decision makers, and developed a social marketing approach that uses these insights to deliver strategies that are more applicable to business marketers.

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ABM ACCOUNTS

180BYTWO INCLUDED IN FORRESTER’S NOW TECH: B2B MARKETING DATA PROVIDERS, Q1 2021 REPORT

180byTwo | January 25, 2021

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Driving Account-Based Marketing Technology and Audience Solutions organization, 180byTwo, which is claimed by MeritDirect, declared today that it has been remembered for Forrester's Now Tech: B2B Marketing Data Providers, Q1 2021 report. For the report, Forrester Principal Analyst Steven Casey analyzed 36 data providers based on size, functionality, geography, and vertical market center. The outcome is an itemized report that fills in as an asset for B2B marketers to comprehen...

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ACCOUNT BASED ANALYTICS

METADATA AWARDED 4TH AND 5TH PATENTS AS THEY BUILD FIRST DEMAND GEN PLATFORM FOR B2B MARKETING

Metadata | February 07, 2022

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Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce they have received two new patents from The United States Patent and Trademark Office (USPTO) for their technology that automates the most repetitive and mundane, but critical tasks in B2B marketing. Today, the platform helps B2B marketers with building highly targeted audiences across channels, launching a high volume of campaign experiments, and self-optimizing those to what drives the mo...

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CORE ABM

ZOOMINFO ACQUIRES EVERSTRING TO EXPAND ITS DATABASE FOR ENTERPRISE MARKETING

ZoomInfo | November 06, 2020

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ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The acquisition involves integrating EverString’s network of parent account linkages, website redirects, aliases and more into ZoomInfo’s data platform, providing users with access to firmographic data that increases market...

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ABM ACCOUNTS

TRUE INFLUENCE® WINS THIRD CONSECUTIVE MARTECH BREAKTHROUGH AWARD FOR "BEST INFLUENCER MARKETING MANAGEMENT PLATFORM"

True Influence | August 17, 2021

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True Influence®, the technology leader of data-driven sales and marketing solutions, today announced that it has been selected for the third year running as the winner of the "Best Influencer Marketing Management Platform" award by the MarTech Breakthrough Awards Program, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry. "B2B marketing and sa...

Read More
news image

ABM ACCOUNTS

180BYTWO INCLUDED IN FORRESTER’S NOW TECH: B2B MARKETING DATA PROVIDERS, Q1 2021 REPORT

180byTwo | January 25, 2021

Driving Account-Based Marketing Technology and Audience Solutions organization, 180byTwo, which is claimed by MeritDirect, declared today that it has been remembered for Forrester's Now Tech: B2B Marketing Data Providers, Q1 2021 report. For the report, Forrester Principal Analyst Steven Casey analyzed 36 data providers based on size, functionality, geography, and vertical market center. The outcome is an itemized report that fills in as an asset for B2B marketers to comprehen...

Read More
news image

ACCOUNT BASED ANALYTICS

METADATA AWARDED 4TH AND 5TH PATENTS AS THEY BUILD FIRST DEMAND GEN PLATFORM FOR B2B MARKETING

Metadata | February 07, 2022

Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce they have received two new patents from The United States Patent and Trademark Office (USPTO) for their technology that automates the most repetitive and mundane, but critical tasks in B2B marketing. Today, the platform helps B2B marketers with building highly targeted audiences across channels, launching a high volume of campaign experiments, and self-optimizing those to what drives the mo...

Read More
news image

CORE ABM

ZOOMINFO ACQUIRES EVERSTRING TO EXPAND ITS DATABASE FOR ENTERPRISE MARKETING

ZoomInfo | November 06, 2020

ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The acquisition involves integrating EverString’s network of parent account linkages, website redirects, aliases and more into ZoomInfo’s data platform, providing users with access to firmographic data that increases market...

Read More
news image

ABM ACCOUNTS

TRUE INFLUENCE® WINS THIRD CONSECUTIVE MARTECH BREAKTHROUGH AWARD FOR "BEST INFLUENCER MARKETING MANAGEMENT PLATFORM"

True Influence | August 17, 2021

True Influence®, the technology leader of data-driven sales and marketing solutions, today announced that it has been selected for the third year running as the winner of the "Best Influencer Marketing Management Platform" award by the MarTech Breakthrough Awards Program, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry. "B2B marketing and sa...

Read More