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MRP, Quadrant Knowledge Solutions | May 27, 2022
Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise class account-based sales and marketing solution, a 2022 technology leader in the global SPARK MatrixTM analysis of the Account-Based Marketing Platform market, 2022. The report recognizes the MRP Prelytix platform for both technology excellence and customer impact, noting that the platform [uniquely] simplifies the complexity of sophisticated and mature ABM programs globally for enterprise B2...
Buyer Intent Data
KickFire, FunnelAmplified | July 07, 2021
Understanding how B2B users discover and interact with information is critical to creating relevant content that connects with target audiences. Unfortunately, extracting these insights has historically been a process that has evaded sales and marketing professionals. Today, KickFire and FunnelAmplified are thrilled to confirm their partnership to deliver real-time buying intent within FunnelAmplified's ContentHubs platform, allowing users to gain further exposure for their content, increase...
Account Based Data
Teradata | October 09, 2023
Teradata and ActionIQ announced a new joint offering for marketing and customer experience activations for VantageCloud customers. With this, the two businesses intend to democratize enterprise customer data access and give technical teams more authority. This partnership aims to safeguard future acquisition marketing strategies, increase customer loyalty, and enhance...
Momentum ITSMA | September 13, 2023
Momentum ITSMA has announced the launch of its new book, 'The ABM Effect: How to Win, Retain, and Grow Your Most Valuable Clients.' The company's ABM Benchmark Report, created in partnership with The ABM Leadership Alliance, aims to achieve a 55% annual growth in account revenues. The reader will explore strategies for establishing trust, leveraging customer insights, and creating a personalized value proposition that truly resonates with ...
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