Marketo

| April 26, 2016

And I’m like, ‘Whoah. When Jon Miller, the founder of Marketo, starts a new company, I want to know what it is’. So I go and check out the new company: Engagio (sounds like a Harry Potter spell for marketers)....

Marketo | May 05, 2016

Marketo co-founder Jon Miller claims he's advancing the concept of account-based marketing to "account-based everything." In a flagship release from his new venture, Engagio, Miller said he's offering a coordinated strategy that links decision-makers in an account across channels and departments. “It’s sort of analogy to a football play,” Miller said. You think “about how you’re lining up and what everybody is doing on each side” to loop everyone in on the team about a target account, improv...

RingLead | May 10, 2016

RingLead today launched an account-based marketing solution for Salesforce.com and Marketo users. The solution is designed to ensure that the most important leads are pursued, directing target account alerts to sales teams, and making sure multiple reps aren't calling the same contact in a database. It instantly finds contacts associated with accounts from public sources in real time and presents them to reps with the information needed to reach out to them in an outbound call or an email campai...

Marketo | May 10, 2016

In conjunction with today's launch of Marketo ABM, Leadspace, the predictive analytics choice of four of the top five enterprise software companies, announced the integration of Leadspace Lead-to-Account Matching signals within Marketo. Marketers who use Marketo ABM and Leadspace will get even more actionable insight to drive successful ABM campaigns. Not only will the partnership help marketers better understand who engages with their campaigns, but those insights will help them find net-new de...