Mashable

Account Based Data

Demandbase | February 17, 2023

On February 16, 2023, Demandbase, the Smarter GTM™ firm, announced that it has raised $175 million in funding from Vista Credit Partners, a division of Vista Equity Partners and a strategic credit and financing partner specializing in the enterprise software, data, and technology markets. The money will be used carefully to support the next phase of platform innovation at Demandbase. This follows a prosperous Q4 and fiscal year 2022, featuring robust revenue growth and record Q4 book...

AdDaptive Intelligence | February 24, 2020

AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs, CA, February 25-27. Initiative, Cox Business, and AdDaptive collaborated on an ad campaign that required the ...

Buyer Intent Data

Foundry | October 20, 2022

Foundry (an IDG, Inc. company), the leading B2B media and martech provider, announced today the launch of the company’s proprietary intent data product, Foundry Intent, marking the company’s first major release since it acquired data and martech companies LeadSift, KickFire, Triblio, and Selling Simplified. Built upon Foundry’s existing Neon ABM data infrastructure and its history of strong IT audience and activation, the contact-level intent capability brings to...

ABM Accounts

TechTarget | June 11, 2021

TechTarget, Inc., the global leader in B2B technology, announced that it has been recognized as a worldwide leader in Account-Based Marketing (ABM) by Research In Action. Research In Action is a leading independent analyst firm based in Europe. According to Research In Action’s 2021 Vendor Selection MatrixAccount-Based Marketing report, TechTarget is the top global ABM vendor. The recognition has been provided exclusively to servethe enterprise technology landscape. The Comp...