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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
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Zeta Global | March 08, 2023
On March 7, 2023, Zeta Global, a marketing technology company that uses AI, recently launched new features for its Zeta Marketing Platform (ZMP). These advancements enable large companies to utilize AI-enabled capabilities that provide more reliable outcomes from their marketing investments. In today's complex market landscape, companies need to adopt marketing technologies that can enhance efficiency and decrease the overall cost of ownership. Meanwhile, providing consumers...
Core ABM
Hotwire, McDonald Butler Associates | April 29, 2021
Technology agency Hotwire has acquired McDonald Butler Associates (MBA), a UK-based B2B deals and marketing office likewise spend significant time in the technology business, for £3.5 million. MBA founders Maeve McDonald and Mike Butler will take on UK jobs as overseeing experts, account-based marketing, and overseeing specialists, individually, answering to the UK overseeing chief Tara O'Donnell (imagined, left). The joined firm, including MBA's 30-in...
RollWorks | May 19, 2022
Account-based marketing platform RollWorks, a division of NextRoll, continues to lead category market innovation and build on its momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. After hitting a significant milestone with HubSpot, and launching partnerships with Drift and G2 to strengthen its platform capabilities, the company announced it has received 2022 Top Rated Awards from TrustRadius in the ABM and Ad Serving & Retargeting categories. <...
Core ABM, Account Based Data
prnewswire | June 12, 2023
Integrated digital marketing and public relations (PR) agency Three Rings Inc. today announced the launch of its growth marketing division based on more of its business-to-business (B2B) technology clients turning to the agency for campaign strategy and operational execution across a range of demand generation services. As a result, Three Rings has increased its demand generation business by 60% in the past year. Since its inception in 2017, Three Rings has delivered award-winni...
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