Real Life Analytics

Account Based Data

Sendoso | March 17, 2023

Sendoso, the global industry leader in direct marketing automation, today released a new report from GTM Partners, a data-driven Go-to-Market Analyst firm, demonstrating the importance of Direct Marketing Automation. The analysis highlights Sendoso’s role in building authentic relationships with customers and prospects. Entitled “A Go-To-Market Perspective,” the report confirms the effectiveness of Sendoso’s clear ROI story, compelling differentiation and fast time ...

Buyer Intent Data

Bombora | September 19, 2022

Qualified, the pipeline generation platform for revenue teams that use Salesforce, announced today that its work with Bombora has enabled it to roll out the next generation of Qualified Signals, an AI-based product that surfaces the buying intent of a B2B company’s target accounts. In addition to first-party website engagement Intent data—like pages viewed, human and chatbot conversations, visitor recency and frequency, meetings booked, time on site, and more—Qua...

Core ABM, ABM Accounts

TechTarget | December 21, 2022

Contents 1. TechTarget’s Data-driven Marketing and Sales Excellence 2. Leveraging the Power of Purchase Intent for Your Go-to-market Strategy Purchase intent data provides in-depth analysis into customer behavior, taking companies one step closer to making a purchase decision. Delivering breakthrough results with innovative digital marketing and ...

Sendoso | July 22, 2020

Sendoso, the leading Sending Platform and leader in Account-Based Execution, today announced the availability of several new features to help B2B businesses flourish in a world where ABX is the answer to successfully engaging with prospects and customers along the buyer’s journey. In the new normal, delivering the most revenue and ROI requires marketing, sales, and CX teams to work together to collectively drive a cross-functional account-based strategy. This is only achievable with...