Real Life Analytics

Account Based Execution

6sense, Saleswhale, Blue Owl, MSD Partners | January 25, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has closed $200 million in a Series E funding round. The new funding more than doubles 6sense valuation to $5.2 billion just ten months after its $125 million Series D round. Its latest funding round is co-led by new investors Blue Owl and MSD Partners and includes additional new investors SoftBank Vision Fund 2, B Capital Group, Franklin Templeton, and Harmony Partners. Existing ...

Buyer Intent Data

PRWeb | January 11, 2024

Integrate, a leading B2B marketing demand management platform, today announced the launch of Pipeline360, its media arm that offers an all-in-one integrated media solution for content syndication, account intelligence enhancement, and digital advertising. Pipeline360 incorporates what was previously known as the Integrate Lead Generation Marketplace with multichannel, full-funnel, global campaign management, including real-time analytics, lead validation and standardization, and enhanced s...

ABM Accounts

Walker Sands | January 16, 2023

Walker Sands, a full-service marketing agency dedicated to accelerating the growth of B2B businesses, has acquired KoMarketing, a Boston-based B2B demand generation provider. The acquisition, Walker Sands' second to date, expands the company's capabilities in top-of-funnel demand generation operations, such as paid digital advertising and SEO for B2B audiences. Walker Sands, founded in 2001, accelerates the development of B2B firms via marketing. Over the year...

Core ABM

Demand Spring | September 20, 2022

Two-thirds of marketers have implemented ABM strategies in their organizations BOSTON, MA – September 20, 2022 – Revenue Marketing consultancy Demand Spring today released their first annual State of Account-Based Marke...