SalesLoft

SalesLoft | September 17, 2019

Sales engagement platforms (SEPs) have emerged as the next evolution of email tracking tools combined with elements of sales acceleration and sales enablement technology. Products in this category are primarily oriented towards salespeople, but also bring together sales and marketing efforts in a similar fashion to account-based marketing (ABM) software to produce high quality targeted sales outreach....

Sigstr | May 29, 2019

Sigstr, an email signature marketing solutions provider, unveiled a deeper integration with SalesLoft, a sales engagement platform, designed to bring ABM capabilities into SalesLoft email cadences. The integration aims to help sales teams better promote their content and events to target accounts, accelerate the buyer’s journey and better align sales and marketing teams. Through the integration, users are positioned to create personalized email signature campaigns for different audience li...

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...

MRP | January 16, 2020

MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team....