Somerville Marketing

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We help SMB companys make smarter marketing decisions. If you’re a business leader, then marketing success starts and ends with you. Marketing is strategy – and that’s what you do best. We’ll show you how to develop practical strategies to achieve revenue growth and reduce wasted marketing investment by strengthening and improving your marketing function so it delivers measurable results that positively impact on your revenue.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Buyer Intent Data

BUYER INTENT DATA FROM KICKFIRE TO UNCOVER THE UNSEEN FUNNEL FOR FUNNELAMPLIFIED

KickFire, FunnelAmplified | July 07, 2021

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Understanding how B2B users discover and interact with information is critical to creating relevant content that connects with target audiences. Unfortunately, extracting these insights has historically been a process that has evaded sales and marketing professionals. Today, KickFire and FunnelAmplified are thrilled to confirm their partnership to deliver real-time buying intent within FunnelAmplified's ContentHubs platform, allowing users to gain further exposure for their content, increase...

Read More

Account Based Data

INVOCA RAISES $83M IN SERIES F FINANCING

Invoca, Silver Lake Waterman | June 20, 2022

news image

On June 14, Invoca, the cloud leader in AI-powered conversation intelligence for revenue teams, announced that it had raised $83 million in Series F equity financing. As a result, its valuation reached $1.1 billion. The new investment will bring the company’s total equity financing to $184 million. Silver Lake Waterman led the round with additional new investments from Hollyport Capital, Kingfisher Investment Advisors, and Fenwick & West, along with participation from existing in...

Read More

JSA KICKS OFF ITS 15TH YEAR BY ADDING ACCOUNT BASED MARKETING TO ITS SUITE OF SERVICES

Jaymie Scotto & Associates | January 16, 2020

news image

Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces today its new Account Based Marketing (ABM) services. This news comes as the company celebrates its 15th-year anniversary at one of the industry's top global events, PTC '20 in Honolulu. "As we celebrate our exciting 15-year milestone, it's a great time to announce a service we have already fo...

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Account Based Data, Buyer Intent Data

DEMANDBASE DELIVERS THE FIRST 100% FREE ACCOUNT IDENTIFICATION SOLUTION

Demandbase | December 06, 2022

news image

Demandbase, the Smarter GTM™ company for B2B brands, today announced the release of the industry’s first completely free Account Identification solution. Intended for companies who are in the dark about unknown web visitors and struggling to reach them, Demandbase Account ID Free Edition identifies accounts with unparalleled accuracy and match rates. This enables intent-driven advertising and marketing campaigns and improves sales conversations through more actionable and accessible ...

Read More
news image

Buyer Intent Data

BUYER INTENT DATA FROM KICKFIRE TO UNCOVER THE UNSEEN FUNNEL FOR FUNNELAMPLIFIED

KickFire, FunnelAmplified | July 07, 2021

Understanding how B2B users discover and interact with information is critical to creating relevant content that connects with target audiences. Unfortunately, extracting these insights has historically been a process that has evaded sales and marketing professionals. Today, KickFire and FunnelAmplified are thrilled to confirm their partnership to deliver real-time buying intent within FunnelAmplified's ContentHubs platform, allowing users to gain further exposure for their content, increase...

Read More
news image

Account Based Data

INVOCA RAISES $83M IN SERIES F FINANCING

Invoca, Silver Lake Waterman | June 20, 2022

On June 14, Invoca, the cloud leader in AI-powered conversation intelligence for revenue teams, announced that it had raised $83 million in Series F equity financing. As a result, its valuation reached $1.1 billion. The new investment will bring the company’s total equity financing to $184 million. Silver Lake Waterman led the round with additional new investments from Hollyport Capital, Kingfisher Investment Advisors, and Fenwick & West, along with participation from existing in...

Read More
news image

JSA KICKS OFF ITS 15TH YEAR BY ADDING ACCOUNT BASED MARKETING TO ITS SUITE OF SERVICES

Jaymie Scotto & Associates | January 16, 2020

Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces today its new Account Based Marketing (ABM) services. This news comes as the company celebrates its 15th-year anniversary at one of the industry's top global events, PTC '20 in Honolulu. "As we celebrate our exciting 15-year milestone, it's a great time to announce a service we have already fo...

Read More
news image

Account Based Data, Buyer Intent Data

DEMANDBASE DELIVERS THE FIRST 100% FREE ACCOUNT IDENTIFICATION SOLUTION

Demandbase | December 06, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced the release of the industry’s first completely free Account Identification solution. Intended for companies who are in the dark about unknown web visitors and struggling to reach them, Demandbase Account ID Free Edition identifies accounts with unparalleled accuracy and match rates. This enables intent-driven advertising and marketing campaigns and improves sales conversations through more actionable and accessible ...

Read More