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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Account Based Execution, Account Based Advertising
PR Newswire | July 26, 2023
Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today launches the first-ever Connected TV (CTV) advertising solution tailored specifically for B2B advertisers, using its proprietary Piper B2B DSP. Piper's ability to precisely target accounts and buying groups that are showing intent is unique in the industry. Combining that precision with its unparalleled granular reporting will be a first in the increasingly popular CTV adver...
Terminus | August 05, 2020
Terminus, a leading account-based marketing platform, today announced its product integration with Pardot, a leading B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account-centric strategy with shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities. Through the integration, Salesforce Pardot users can leverage Terminus account intelligence data natively in the Pardot platform. This provides users w...
Momentum | July 05, 2021
The agreement establishes a world-class growth consulting offering, combining a decade of Momentum's experience expanding market share for major organisations with 25 years of ITSMA's role as a source of thought leadership, community, and hands-on knowledge for B2B marketing experts.
Clients will be able to handle their most strategic go-to-market concerns and tap into a unique set of competencies as a result of the merger of both firms:
Core ABM, Account Based Advertising
EIN News | August 25, 2023
Programmatic ad buying has revolutionized the digital media space, making it far easier for both B2C and B2B advertisers to reach their target audiences. While B2B advertisers have taken advantage of the technology, many haven’t been able to transfer their account-based marketing strategies directly into programmatic due to unique data challenges.
Bombora, the leading provider of B2B Intent data solutions, is solving that issue with the launch of Intelligent Account-Based ...
Core ABM, Account Based Data
Account Based Data
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