Somerville Marketing

Buyer Intent Data

6sense, Slintel | October 11, 2021

6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights. The acquisition will leverage Slintel’s technographic and sales signals to add a secondary layer to 6sense’s AI and machine learning capabilities. This will provide 6sense users with new intent data insights to segment accounts more accurately, prioritize account...

Account Based Analytics

Center for Exhibition Industry Research | December 28, 2021

The Center for Exhibition Industry Research (CEIR) recently released its first report titled ‘Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions’ from its latest research series, Omnichannel Marketing Insights. This research series focuses on omnichannel practices when the pandemic shuts down the B2B exhibition industry in mid-March 2020. It also highlights the plans for 2022, benchmarks on the marketing ch...

ABM Accounts

Janek Performance Group | May 08, 2023

Janek Performance Group, a leading sales performance company, today announced it is exhibiting at the Gartner CSO & Sales Leader Conference 2023, which will be held May 16 & 17, 2023, at Caesars Palace in Las Vegas, NV. As an exhibitor of the Gartner CSO & Sales Leader Conference 2023, Janek Performance Group will showcase its innovative range of sales enablement solutions that empower sales organizations and their teams to operate more effectively. Attendees can vis...

Marketo | January 24, 2020

Engagement Factory, a leading global customer engagement agency, has agreed to a collaboration with Adobe-owned Marketo. The move is part of Engagement Factory's strategy to expand its ecosystem of tech-driven customer journey tools and solutions....