Somerville Marketing

We help SMB companys make smarter marketing decisions. If you’re a business leader, then marketing success starts and ends with you. Marketing is strategy – and that’s what you do best. We’ll show you how to develop practical strategies to achieve revenue growth and reduce wasted marketing investment by strengthening and improving your marketing function so it delivers measurable results that positively impact on your revenue.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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OUTREACH ANNOUNCED OUTREACH KAIA, REAL-TIME KNOWLEDGE AI ASSISTANT TO PROVIDE SECURE SALES ENABLEMENT

Outreach | May 12, 2020

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Outreach, a sales engagement platform, unveiled a new Knowledge AI Assistant and platform capabilities at its recent Unleash Virtual Summit 2020 event. The AI Assistant is designed to provide secure sales enablement intelligence, ...

Read More

ABM ACCOUNTS

MARCOM AWARD-WINNING CAMPAIGN HELPS INFLU2 CLOSE DEALS WITH SUMO LOGIC AND METOVA

Influ2, MarCom Awards | December 02, 2021

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Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey. The campaign, run using Infl...

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BUYER INTENT DATA

IDG RELEASES FIRST PARTY INTENT DATA, IMPROVING TECH SELLER SALES INSIGHTS AND MARKETING

IDG Communications | September 13, 2021

news image

IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Neon, a proprietary and previously unavailable IDG data solution designed to make purchase intent data intelligence available for tech marketers across a wide set of marketing and sales tactics. Typical intent based data solutions work by identifying surging interest in topics using behavioral traffic patterns on web sites. IDG Neon expands upo...

Read More

SUZY SECURES $12 MILLION IN SERIES C FUNDING LED BY BERTELSMANN DIGITAL MEDIA INVESTMENTS

Suzy | February 04, 2020

news image

Suzy, a leading on-demand consumer insights platform, today announced the closing of $12 million in Series C funding. Bertelsmann Digital Media Investments (BDMI) led the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures. “We are thrilled to be partnering with BDMI for this critical round of funding,” said Matt Britton, Chief Executive Officer of Suzy. &...

Read More
news image

OUTREACH ANNOUNCED OUTREACH KAIA, REAL-TIME KNOWLEDGE AI ASSISTANT TO PROVIDE SECURE SALES ENABLEMENT

Outreach | May 12, 2020

Outreach, a sales engagement platform, unveiled a new Knowledge AI Assistant and platform capabilities at its recent Unleash Virtual Summit 2020 event. The AI Assistant is designed to provide secure sales enablement intelligence, ...

Read More
news image

ABM ACCOUNTS

MARCOM AWARD-WINNING CAMPAIGN HELPS INFLU2 CLOSE DEALS WITH SUMO LOGIC AND METOVA

Influ2, MarCom Awards | December 02, 2021

Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey. The campaign, run using Infl...

Read More
news image

BUYER INTENT DATA

IDG RELEASES FIRST PARTY INTENT DATA, IMPROVING TECH SELLER SALES INSIGHTS AND MARKETING

IDG Communications | September 13, 2021

IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Neon, a proprietary and previously unavailable IDG data solution designed to make purchase intent data intelligence available for tech marketers across a wide set of marketing and sales tactics. Typical intent based data solutions work by identifying surging interest in topics using behavioral traffic patterns on web sites. IDG Neon expands upo...

Read More
news image

SUZY SECURES $12 MILLION IN SERIES C FUNDING LED BY BERTELSMANN DIGITAL MEDIA INVESTMENTS

Suzy | February 04, 2020

Suzy, a leading on-demand consumer insights platform, today announced the closing of $12 million in Series C funding. Bertelsmann Digital Media Investments (BDMI) led the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures. “We are thrilled to be partnering with BDMI for this critical round of funding,” said Matt Britton, Chief Executive Officer of Suzy. &...

Read More