Somerville Marketing

Outreach | May 12, 2020

Outreach, a sales engagement platform, unveiled a new Knowledge AI Assistant and platform capabilities at its recent Unleash Virtual Summit 2020 event. The AI Assistant is designed to provide secure sales enablement intelligence, ...

ABM ACCOUNTS

Influ2, MarCom Awards | December 02, 2021

Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey. The campaign, run using Infl...

BUYER INTENT DATA

IDG Communications | September 13, 2021

IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Neon, a proprietary and previously unavailable IDG data solution designed to make purchase intent data intelligence available for tech marketers across a wide set of marketing and sales tactics. Typical intent based data solutions work by identifying surging interest in topics using behavioral traffic patterns on web sites. IDG Neon expands upo...

Suzy | February 04, 2020

Suzy, a leading on-demand consumer insights platform, today announced the closing of $12 million in Series C funding. Bertelsmann Digital Media Investments (BDMI) led the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures. “We are thrilled to be partnering with BDMI for this critical round of funding,” said Matt Britton, Chief Executive Officer of Suzy. &...