TechTarget

TechTarget | September 09, 2015

Tracy Earles, Senior Manager of Demand Generation, runs a global demand generation team for SolidFire. His team manages all aspects of demand generation across all marketing channels with the goal of delivering MQLs (Marketing Qualified Leads) to inside sales for sales pursuit. Tracy is a long-time digital marketer who began his career in electrical engineering and went on to receive his Marketing MBA. He transitioned from engineering and product management to digital marketing over a decade ago...

TechTarget | November 28, 2016

Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of Instant ABMTM, a new Account-Based Marketing (ABM) solution for B2B Technology Marketers. Instant ABM greatly reduces the complexity and time-to-value of getting started with account-based marketing by providing marketers with instant access to named account prospects, leads and project insight to quickly deliver ABM value. According to a recent survey from FlipMyFunnel, more than 64% of marketers are ...

TechTarget | March 30, 2017

With subscriptions available for over 475 technology- and geo-specific segments worldwide, Priority Engine further simplifies customer operations by integrating directly with major CRM and Marketing Automation systems. By providing organizations direct access to thousands of “active buyers” clients would commonly otherwise miss, Priority Engine improves outcomes for both Marketing and Sales for Demand Generation, Lead Nurturing, Account-Based Marketing (ABM), Sales Prospecting,...

Techtarget | January 23, 2017

Basic marketing and sales analytics use tactics like audience segmentation to better target subcategories within an audience based on attributes such as common demographics, lifestyles or other defining characteristics. This enables more targeted messaging by marketers and more successful acquisition of new prospects. This level of precision and focus ensures that sales reps put their efforts into prospects that have the greatest potential. In modern marketing, applying analytics to target these...