The B2B Marketing Lab

Account Based Execution, ABM Accounts

Demandbase | August 25, 2020

Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader in account-based marketing (ABM), is leveraging the Tray Platform to nurture and qualify more high-value customers. The Tray Platform’s flexibility and ease-of-use help Demandbase empower marketers to complete its series of industry-leading online ABM certification c...

Account Based Data

Drift | March 16, 2023

On March 15, 2023, Drift, the Conversation Cloud company, announced significant growth in the financial services and manufacturing industries, increasing their return on investment (ROI) by 12x on average. Drift serves more than 250 manufacturing and financial services companies, including Mirion Technologies, Hines, Cornerstone Building Brands, and Apex Group. Drift has collaborated with BOL Agency, Demandbase, 6sense, Quarry, and Salesloft to improve integration with the preva...

PathFactory | July 17, 2020

New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report called Content Engagement Report: How COVID-19 changed B2B content consumption in 2020....

Alyce | July 13, 2020

Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, today announced it has been named a leader in multiple categories in the newly released G2 Summer 2020 Grid Reports for Account-Based Execution Software and Direct Mail. Leaders are determined by their high levels of customer satisfaction and likeliness to recommend ratings from real users on G2. As part of the new Summer 2020 report, Alyce further extends its enterp...