The B2B Marketing Lab

CORE ABM

MRP, Quadrant Knowledge Solutions | October 26, 2021

Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, as the 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. In an independent analysis of 15 providers, the SPARK Matrix: Account-Based Marketing (ABM) Platform 2021 report gives the MRP Prelytix platform the highest marks for technology excellence across the board. Th...

BUYER INTENT DATA

6sense, Slintel | October 11, 2021

6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights. The acquisition will leverage Slintel’s technographic and sales signals to add a secondary layer to 6sense’s AI and machine learning capabilities. This will provide 6sense users with new intent data insights to segment accounts more accurately, prioritize account...

6sense | July 27, 2020

6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve display ads to all website visitors or visitors from target accounts. Native Retargeting uses 6sense’s integrated intent network, account identification capabilities and AI-driven predictions to help users identify, prioritize and engage visitors who fit a company’s ideal customer profile, automatically tailoring ads to cater to the...

CORE ABM

Jabmo | September 03, 2021

Jabmo, a provider of ABM solutions to the manufacturing and life sciences industries, has announced its latest integration with Google, making it a truly omnichannel ABM platform. According to Jabmo, this latest integration allows B2B marketers to expand their marketing reach within target account buying groups and view account level activity across the world’s leading digital marketing channels – all within a single platform. The Google integration wa...