The B2B Marketing Lab

The B2B Marketing Lab is an Inbound Marketing and PR consultancy that creates informative and valuable content to drive digital marketing campaigns, guaranteed to generate sales leads.The B2B Marketing Lab continuously evaluates current and emerging B2B marketing & PR tools and trends – such as marketing automation software, the latest social networks or developments in B2B marketing best practice.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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CORE ABM

MRP NAMED THE 2021 TECHNOLOGY LEADER IN QUADRANT KNOWLEDGE SOLUTIONS' SPARK MATRIX FOR ACCOUNT-BASED MARKETING (ABM) PLATFORM, 2021

MRP, Quadrant Knowledge Solutions | October 26, 2021

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Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, as the 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. In an independent analysis of 15 providers, the SPARK Matrix: Account-Based Marketing (ABM) Platform 2021 report gives the MRP Prelytix platform the highest marks for technology excellence across the board. Th...

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BUYER INTENT DATA

6SENSE ACQUIRES SLINTEL TO ENHANCE INTENT ANALYSIS CAPABILITIES

6sense, Slintel | October 11, 2021

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6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights. The acquisition will leverage Slintel’s technographic and sales signals to add a secondary layer to 6sense’s AI and machine learning capabilities. This will provide 6sense users with new intent data insights to segment accounts more accurately, prioritize account...

Read More

6SENSE UNVEILS NATIVE RETARGETING SOLUTION FOR ACCOUNT-BASED ADS

6sense | July 27, 2020

news image

6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve display ads to all website visitors or visitors from target accounts. Native Retargeting uses 6sense’s integrated intent network, account identification capabilities and AI-driven predictions to help users identify, prioritize and engage visitors who fit a company’s ideal customer profile, automatically tailoring ads to cater to the...

Read More

CORE ABM

JABMO ANNOUNCES INTEGRATION WITH GOOGLE, BECOMING OMNICHANNEL ABM PLATFORM

Jabmo | September 03, 2021

news image

Jabmo, a provider of ABM solutions to the manufacturing and life sciences industries, has announced its latest integration with Google, making it a truly omnichannel ABM platform. According to Jabmo, this latest integration allows B2B marketers to expand their marketing reach within target account buying groups and view account level activity across the world’s leading digital marketing channels – all within a single platform. The Google integration wa...

Read More
news image

CORE ABM

MRP NAMED THE 2021 TECHNOLOGY LEADER IN QUADRANT KNOWLEDGE SOLUTIONS' SPARK MATRIX FOR ACCOUNT-BASED MARKETING (ABM) PLATFORM, 2021

MRP, Quadrant Knowledge Solutions | October 26, 2021

Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, as the 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. In an independent analysis of 15 providers, the SPARK Matrix: Account-Based Marketing (ABM) Platform 2021 report gives the MRP Prelytix platform the highest marks for technology excellence across the board. Th...

Read More
news image

BUYER INTENT DATA

6SENSE ACQUIRES SLINTEL TO ENHANCE INTENT ANALYSIS CAPABILITIES

6sense, Slintel | October 11, 2021

6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights. The acquisition will leverage Slintel’s technographic and sales signals to add a secondary layer to 6sense’s AI and machine learning capabilities. This will provide 6sense users with new intent data insights to segment accounts more accurately, prioritize account...

Read More
news image

6SENSE UNVEILS NATIVE RETARGETING SOLUTION FOR ACCOUNT-BASED ADS

6sense | July 27, 2020

6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve display ads to all website visitors or visitors from target accounts. Native Retargeting uses 6sense’s integrated intent network, account identification capabilities and AI-driven predictions to help users identify, prioritize and engage visitors who fit a company’s ideal customer profile, automatically tailoring ads to cater to the...

Read More
news image

CORE ABM

JABMO ANNOUNCES INTEGRATION WITH GOOGLE, BECOMING OMNICHANNEL ABM PLATFORM

Jabmo | September 03, 2021

Jabmo, a provider of ABM solutions to the manufacturing and life sciences industries, has announced its latest integration with Google, making it a truly omnichannel ABM platform. According to Jabmo, this latest integration allows B2B marketers to expand their marketing reach within target account buying groups and view account level activity across the world’s leading digital marketing channels – all within a single platform. The Google integration wa...

Read More