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ACCOUNT BASED EXECUTION

CVENT PARTNERS WITH ID.ME TO STRENGTHEN EVENT HEALTH AND SAFETY

Cvent, ID.me | December 23, 2021

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On December 21, Cvent, a market leader in events and hospitality, announced its partnership with ID.me, a secure digital identity network for testing, vaccine and health status verification required for hybrid and in-person events in the United States. ID.me powers Cvent Health Check, a dynamic solution for health, vaccine, and testing status. It allows event planners to safely verify an attendee’s health status without any hassles. When combined with Cvent’s event mar...

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ACCOUNT BASED EXECUTION

SKYDEO LAUNCHES B2B *ACCOUNTSGRAPH

Skydeo | January 19, 2022

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Skydeo, a leading provider of audience targeting services, has launched *AccountsGraph B2B audience segments for account-based advertising on CTV, social and programmatic platforms. “AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides market...

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JSA KICKS OFF ITS 15TH YEAR BY ADDING ACCOUNT BASED MARKETING TO ITS SUITE OF SERVICES

Jaymie Scotto & Associates | January 16, 2020

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Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces today its new Account Based Marketing (ABM) services. This news comes as the company celebrates its 15th-year anniversary at one of the industry's top global events, PTC '20 in Honolulu. "As we celebrate our exciting 15-year milestone, it's a great time to announce a service we have already fo...

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BUYER INTENT DATA

BOMBORA LAUNCHES INSIGHT SUITE, GIVING PUBLISHERS FULL PICTURE OF WEBSITE VISITORS AND B2B PURCHASE INTENT

Bombora | November 30, 2021

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Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today. Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of bu...

Read More
news image

ACCOUNT BASED EXECUTION

CVENT PARTNERS WITH ID.ME TO STRENGTHEN EVENT HEALTH AND SAFETY

Cvent, ID.me | December 23, 2021

On December 21, Cvent, a market leader in events and hospitality, announced its partnership with ID.me, a secure digital identity network for testing, vaccine and health status verification required for hybrid and in-person events in the United States. ID.me powers Cvent Health Check, a dynamic solution for health, vaccine, and testing status. It allows event planners to safely verify an attendee’s health status without any hassles. When combined with Cvent’s event mar...

Read More
news image

ACCOUNT BASED EXECUTION

SKYDEO LAUNCHES B2B *ACCOUNTSGRAPH

Skydeo | January 19, 2022

Skydeo, a leading provider of audience targeting services, has launched *AccountsGraph B2B audience segments for account-based advertising on CTV, social and programmatic platforms. “AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides market...

Read More
news image

JSA KICKS OFF ITS 15TH YEAR BY ADDING ACCOUNT BASED MARKETING TO ITS SUITE OF SERVICES

Jaymie Scotto & Associates | January 16, 2020

Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces today its new Account Based Marketing (ABM) services. This news comes as the company celebrates its 15th-year anniversary at one of the industry's top global events, PTC '20 in Honolulu. "As we celebrate our exciting 15-year milestone, it's a great time to announce a service we have already fo...

Read More
news image

BUYER INTENT DATA

BOMBORA LAUNCHES INSIGHT SUITE, GIVING PUBLISHERS FULL PICTURE OF WEBSITE VISITORS AND B2B PURCHASE INTENT

Bombora | November 30, 2021

Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today. Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of bu...

Read More