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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
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Engagio | January 14, 2020
Engagio, the leader in B2B marketing engagement software, today announces it has joined the LinkedIn® Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts through the buyer's journey, saving time and money. For example, as an account moves from Awareness to Consideration to Customer and beyond in the buyer’s journey, accounts will automatically mo...
BUYER INTENT DATA
Sojern | December 02, 2022
Sojern, the leading digital marketing platform built for travel, today released the findings of a 2022 survey to discover “How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships.” The study, conducted by Benchmark Research Partners with global hotel executives, sought to understand how hotel marketers are thinking about and using first-party data to inform go-to-market efforts. When surveyed about measures of success for their businesses, 81 per...
Sarbacane | September 08, 2020
Marketing technology and specifically tools that help companies leverage the internet to connect with customers in a way that is compliant with a new wave of data protection and privacy policies continues to see a lot of traction with businesses and investors. In the latest development, Sarbacane, the French company that makes the Mailify SaaS-based email and text marketing platform, along with other martech software, has raised $27 million, funding that it plans to use to continue building more...
6sense | January 05, 2023
6sense, a company that provides a platform for B2B organizations to generate predictable revenue, has announced that its products received 105 G2 badges in the Winter 2023 Grid Reports. 6sense's Revenue AI platform received 65 leader badges and was named a leader in 11 categories for the fifth consecutive reporting period. This is a big step forward for 6sense and shows how committed they are to giving B2B companies the best revenue solutions possible.
In addition, 6sense'...
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