This Machine

This is how B2B is meant to be. As a part of ABM innovator Agent3, This Machine brings together brand marketing and data in a way that reflects how B2B audiences behave in our fractured, non-linear world.

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ACCOUNT-BASED DATA

CUSTOMER EXPERIENCE PROFESSIONALS ASSOCIATION EXPANDS LEADERSHIP, RESEARCH, AND PROFESSIONAL CERTIFICATION

Customer Experience Professionals Association | February 28, 2022

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The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty countries who share a passion for helping organizations design and deliver experiences that meet or exceed customer expectations. CXPA defines customer experience as “the perception that customers have of an organization - one that is formed based on interactio...

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ZOOMINFO LAUNCHES MOBILE APPS FOR B2B DATA

ZoomInfo | January 27, 2020

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ZoomInfo, a provider of market intelligence solutions, released two mobile applications to support the growing demand for remote access to B2B data. ZoomInfo’s free application, CommunitieZ Go, is designed to help users access a search tool to find contact and account data from their mobile devices. The premium version, ZoomInfo Mobile, aims to provide enterprise customers with advanced features such as real-time newsfeed alerts and intelligence beyond standard demographic and firmographic...

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FORRESTER DECLARED CONFERENCE AGENDA AND KEYNOTE SPEAKER FOR SUMMIT ASIA PACIFIC 2020

Forrester | August 12, 2020

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Forrester (Nasdaq: FORR) today announced the conference agenda and guest keynote speaker for Summit Asia Pacific 2020, which will be held virtually from September 1-2, 2020. Featuring more than 40 sessions, Summit Asia Pacific 2020 is the must-attend event for B2B & B2C marketing and CX leaders looking to align organizational priorities and grow revenue in this unprecedented business environment. Growing revenue and improving CX remain top priorities for business leaders in Asia Pacific. Pac...

Read More

ACCOUNT-BASED ANALYTICS

TERMINUS LAUNCHES NEW ABM CERTIFICATION

Terminus | March 09, 2022

news image

On March 8, Terminus announced a new ABM course and certification program titled ‘The Account-Based Strategy Certification: Fundamentals’. The program is designed to assist B2B marketers in creating strategic ABM roadmaps. It will enable go-to-market teams to build a business case for ABM, confidently implement their first ABM program, or scale and improve their existing ABM program. “Every day, we come across experienced marketers who say they have...

Read More
news image

ACCOUNT-BASED DATA

CUSTOMER EXPERIENCE PROFESSIONALS ASSOCIATION EXPANDS LEADERSHIP, RESEARCH, AND PROFESSIONAL CERTIFICATION

Customer Experience Professionals Association | February 28, 2022

The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty countries who share a passion for helping organizations design and deliver experiences that meet or exceed customer expectations. CXPA defines customer experience as “the perception that customers have of an organization - one that is formed based on interactio...

Read More
news image

ZOOMINFO LAUNCHES MOBILE APPS FOR B2B DATA

ZoomInfo | January 27, 2020

ZoomInfo, a provider of market intelligence solutions, released two mobile applications to support the growing demand for remote access to B2B data. ZoomInfo’s free application, CommunitieZ Go, is designed to help users access a search tool to find contact and account data from their mobile devices. The premium version, ZoomInfo Mobile, aims to provide enterprise customers with advanced features such as real-time newsfeed alerts and intelligence beyond standard demographic and firmographic...

Read More
news image

FORRESTER DECLARED CONFERENCE AGENDA AND KEYNOTE SPEAKER FOR SUMMIT ASIA PACIFIC 2020

Forrester | August 12, 2020

Forrester (Nasdaq: FORR) today announced the conference agenda and guest keynote speaker for Summit Asia Pacific 2020, which will be held virtually from September 1-2, 2020. Featuring more than 40 sessions, Summit Asia Pacific 2020 is the must-attend event for B2B & B2C marketing and CX leaders looking to align organizational priorities and grow revenue in this unprecedented business environment. Growing revenue and improving CX remain top priorities for business leaders in Asia Pacific. Pac...

Read More
news image

ACCOUNT-BASED ANALYTICS

TERMINUS LAUNCHES NEW ABM CERTIFICATION

Terminus | March 09, 2022

On March 8, Terminus announced a new ABM course and certification program titled ‘The Account-Based Strategy Certification: Fundamentals’. The program is designed to assist B2B marketers in creating strategic ABM roadmaps. It will enable go-to-market teams to build a business case for ABM, confidently implement their first ABM program, or scale and improve their existing ABM program. “Every day, we come across experienced marketers who say they have...

Read More