Join us for this special live webinar focused on the evolution of the customer engagement landscape and how consumer expectations have shifted dramatically as more channels become available. With the financial services industry moving more and more towards mobile and digital engagement, we will share best practices that other or
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Stefanie Neer started at Drift to lead all things ABM back in May. While it’s only been a couple of months for a seasoned ABM leader like Stefanie, it’s been plenty of time to dream up a polished ABM roadmap for the second half of the year. Plus, by working closely with Ottavio Dattolo and Drift’s Demand Gen team, she’s found a way to execute ABM campaigns effectively, cross-functionally and at scale.
Now the two are ready to share everything they’ve learned over the past couple of months working together with you!
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72% of B2B buyers say they prefer a rep-free purchase experience, indicating they are embracing online research and digital commerce buying, according to Gartner research. However, B2B buyers struggle to make high-quality purchases due to factors such as environmental uncertainty, organizational change, fractured group buying dynamics, and exposure to conflicting information. B2B marketing leaders should join this panel of Gartner experts to learn how to partner with sales to integrate digital and human engagement. We’ll also share actions you need to take to help key B2B buyer personas conduct the type of learning necessary to confidently reach buying decisions.
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What distinguishes best-in-class customer experience (CX) organizations? According to a recent Gartner survey, top CX practitioners differentiate themselves in executive compensation, organization structure, collaboration and decision making. What exactly do they do that gives them an advantage? Join this complimentary CX webinar to find out what best-in-class looks like, and what could be the best CX path for your organization. Discover the CX capabilities you need to weather the next disruption.
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