Demandbase
Annual planning is upon us-are you ready? Regardless of where you are in your Account-Based Marketing journey, this time of year is key to a successful, targeted strategy. There are key areas you want to consider and address to ensure you get the most out of your ABM strategy in the coming year!
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Engagio
The EU's new General Data Privacy Regulation (GDPR) has created waves of uncertainty among B2B marketers working to understand its implications for marketing – and sales – outreach. And, GDPR is just the tip of the iceberg; data privacy regulations continue to expand and evolve worldwide. If you aren't affected by GDPR, you'll probably still need to make some changes.
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Traditional call centers that simply log service cases, provide scripted standard answers and facilitate problem resolution tasks no longer cut it in today’s competitive retail environment. Modern call centers are at the front lines of the consumer experience and need to be an integral part of a retailer’s business strategy in
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Lattice Engines, Inc
In order to create hyper-targeted engagement across channels, brands are leveraging AI-powered ABM solutions that provide a single source of marketing truth. These solutions help marketers gather key insights, determine segmentation, and deliver timely campaigns. Such personalized experiences can be created on LinkedIn, Twitter, and many other digital channel but these campaigns must be “always on” to keep prospects and key accounts engaged throughout potentially lengthy buying cycles.
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