Building a Target Account List for Account-Based Success

Want to prove the impact of your ABM initiatives? In this webinar on account-based attribution basics we’ll show you how Engagio’s Dash Account Based Attribution can be used to measure the ROI of ABM programs at the account level and understand the impact of all key personas involved in an opportunity. In addition, we will outline how to create an account-based funnel and track how accounts are converting throughout their journey.

For providers of ABS solutions, the future is both exciting and challenging. It’s exciting, as these solutions prove their value, move into the mainstream, and become a critical sales tool. It will be challenging, as buyers of these solutions demand greater integration, ease of use, and overall simplification. At the same time, we see a decrease in available funding (e.g., from venture capital and private equity firms) and established sales tech providers enhancing their offerings to compete with point solutions.

A recent study states - ABM strategy is among the top 3 (64% of B2B Tech Marketers) planned adoption trends for 2019 in B2B Tech Marketing. Top ABM outcomes: Increased Average Contract Value, Increased Sales Velocity, and Higher Close Percentage, Silo buster: Tight-fit Marketing and Sales alignment, Deliver a better customer experience, it’s about them, not you, Optimum use of Marketing Resources, Faster ROI, higher quality leads.

Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves. Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?