Infusing buyer intent data into account-based marketing and sales campaigns allows software vendors to close more deals, reduce churn and optimize resources to grow revenue. The more you mobilize intent data, the more you get out of it.
In the second session of this three-part webinar series, we’ll show you five specific ways to action intent data throughout your funnel, along with real-world examples from leading software brands.
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As the convergence for demand and ABM continues across the B2B marketing landscape, connecting the dots between multiple channels is imperative. Addressing complex buying committees across these channels through personalized content leads to more engagement and a better overall experience for buyers.
In this webinar, guest speaker Robert Peterson, VP & Principal Analyst, Forrester, shares the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies.
Throughout the research findings presentation, Vin Turk, COO and Co-Founder, Madison Logic, and Rachel Teare, Senior Director, Global Marketing Readiness & Enablement, Citrix Systems, discusses the research and shares their own ABM successes and challenges.
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Pre-Covid businesses were all abuzz about CX, recognizing that by employing a customer centric approach to their marketing strategy they gave themselves a competitive edge - which drove revenue, growth and customer loyalty.
In this webinar, CX expert Maria Svejdar outlines how to build a customer centric strategy for B2B, and guide us on the CX trends that we should be incorporating in 2023.
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Lattice Engines
Join this webinar with Engagio and Lattice Engines to learn:
• How important ABM and ABE are, and why marketers are moving towards this trend
• How predictive analytics and data can enable you to drive ABM and ABSD at scale
• How companies like EMC, CDW, Dell, HootSuite have done it successfully
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