ABMers have made great strides in recent years. Business leaders no longer question whether to invest in ABM. Now, they debate account coverage, scale, and optimization.
But ABM leaders still struggle with sales alignment, campaign customization, and keeping up with constant disruption. While ABM programs deliver significant improvements in engagement and revenue, the full potential is far from realized. How can we change that?
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What if you could tell your SDR team, “Hey, I have a way to put money right in your pockets?” Or tell your marketing team, “I know how we can create more flexibility and personalization for customers visiting our website?”
A dream, right? Well, for companies embracing Conversational AI, like Tenable, this dream is closer to reality than you might think. And it can be for you, too.
On April 27th, join Tenable’s Senior Director of Growth Marketing, Operations, & Technology, Matt Mullin, and Drift’s Director of Product Marketing, Aurelia Solomon, to hear how Tenable uses Drift to generate 3x qualified pipeline globally.
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Engagio
Despite the hype around ABM, some executives are still unsure that Account Based Marketing is their best bet. Join Heidi Bullock, CMO of Engagio, in this webinar to learn how ABM (when done right) will grow revenue, improve your brand, align your entire organization, and ultimately deliver a better customer experience. Watch to learn: Why marketing executives should bet on ABM.
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Speed and agility are critical in the cybersecurity world, and FireEye has developed several innovative ways to address this challenge within its award-winning ABM program. The company applies new insights to its ABM and other target accounts with surprising speed and scale. FireEye also automates the process through deep revtech integration.
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