Demandbase
The scalability of ABM means you can practice this strategy on a budget of nearly any size. THE key tenet of ABM espouses narrowing focus to market more effectively to target accounts, which means you can weave it into your marketing efforts even with a relatively small budget and see the positive return on investment.
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Terminus
For some years now, account-based marketing has held a prominent place in the marketing strategy scene. As ABM programs mature, organizations are refining their goals and strategies for long-term success—and facing new challenges.Based on our new research into elements shared by the most consistently successful ABM programs, this webinar explores how ABM changed in 2018, and what these findings mean for how ABM will mature throughout 2019.
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Delivering a personalised customer experience is essential to business growth, so it’s no wonder that an Account-Based Marketing (ABM) strategy is crucial to ensuring alignment between your sales and marketing teams.
On 14th February 2023, our Head of UX, Dominic Whittington, and Content Manager, Mellisa Hutchins, delivered a webinar, in which they shared practical tips on how businesses can implement a successful ABM strategy, looking at understanding your customers’ needs and effectively optimising and reporting on your campaigns.
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During this session, Kris Rudeegraap will share examples of using gifting across all stages of the buyer’s journey to not only stand out but start conversations, build trust and deliver value, resulting in more revenue. Hear examples of successful campaigns to:
Drive Interest
Engage prospects
Accelerate pipeline
Onboard customers
Increase renewals
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