Multi-Channel ABM Innovators

Multi-Channel ABM Innovators
Watch our exclusive roundtable with top marketing leaders from Cisco and Oracle and co-moderated by LinkedIn and Madison Logic. In this webinar, panelists discuss how modernizing your account-based go-to-market strategy can drive account engagement across the sales cycle and improve the ROI of your marketing investment.

Hear from an all-star panel of marketing leaders responsible for digital transformation in their organizations:
  • Rose Spicer | Head of Global Retail Marketing | Oracle
  • Ian Michiels | Sr. Director, Global Field & Partner Marketing, Marketing Strategy & Planning | Cisco
  • Catherine Higgins | Senior Marketing Manager, Sales Solutions | LinkedIn
  • Vin Turk | COO & Co-Founder | Madison Logic
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Spotlight

OTHER ON-DEMAND WEBINARS

The Next Level of Sales Enablement: Sales Content Management

Modern Sales Content Management, or SCM, platforms have become table stakes in the world of Sales Enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that, however, they are not the same.
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Applying Predictive Marketing and AI to Top-of-Funnel ABM

Mintigo

One of the best ways to get started with account-based marketing is with programmatic display advertising. Adding a predictive layer to your top-of-funnel ABM investment will also improve ROI and make sure your entire funnel is fed with the best and brightest leads. Listen to this on-demand webinar by RollWorks and Mintigo to learn:The basics of top-of-funnel ABM.
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Trends in Account Based Marketing 2019

Engagio

Wondering why Account-Based Marketing continues to be rapidly adopted? Join Engagio in this webinar with MarketingProfs featuring Jon Miller, CEO and co-founder of Engagio, for a glimpse into the current account-based attitudes and maturity of over 500 organizations across North America.
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ABM Doesn’t Work Without Good B2B Data

SalesIntel

SalesIntel.io and B2B Marketing recently presented why Account Based Marketing (ABM) depends on the right type of B2B data and how you can get it. Below you can view the webinar recording and slide deck used. In this recap webinar you will learn: The two kinds of B2B data you need for ABM, Why you need both kinds of this data, Where to find company information.
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