Revenue Retention: The Key To A Successful '23

Revenue Retention
While lead gen and acquisition are on one side of the coin, customer marketing is on the other, and is quickly becoming a priority moving into 2023. According to Bain and Company research, a 5% increase in customer retention can increase profits by 25% to 95%. To maximize marketing effectiveness, B2B marketers need to develop a unified marketing strategy that puts the customer at the center. Join a discussion with Nick Bennett, Director of Evangelism & Customer Marketing at Alyce and Serena Schlaile, Director of Customer Marketing at Qualified, as they share insights & best practices on developing a successful customer-centric marketing strategy. Moderated by Jena Andres, Head of Partnerships & Community at Welcome.
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Spotlight

OTHER ON-DEMAND WEBINARS

Empowering Sales Through Intent with Seth Marrs

Your sales team is only as effective as the intelligence at its fingertips. Too many B2B tech sales organizations are leaving money on the table because they lack visibility into account and prospect behavior. Purchase intent data unlocks a world of possibilities for any seller looking to create bigger and better opportunities. By understanding a buyer's digital interactions, sales can craft more relevant outreach, improve targeting, and create deeper long-term connections. This webinar, featuring Forrester Principal Analyst Seth Marrs and TechTarget’s David Pitta, will break down the power of intent data and its potential impact on your entire sales process.
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Don’t Just Maintain. Inspire.

This webinar demonstrates how Autonomous Database benefits your whole organisation. It’s so easy to use – simply load and run. And there’s no need to be an expert, business colleagues with no machine learning experience can use Autonomous Database in an intuitive way. Your role is key in empowering them to gain insights and gene
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ABM Webinars: When Sales & Marketing Speak The Same Language

The Streaming Network Webinar Software

Have you ever wondered, what exactly does your Business Development team think about the leads you giving them? Are they truly valuable, or are they dead leads? What is the real conversion rate between your webinar attendees and real leads who end up buying your product or service? You can have the best content webinar strategy, coupled with the strongest webinar platform, but if you are not sending your sales team the right leads, you are wasting your time (and money). In order to close this gap between marketing and sales, start leveraging an Account-Based Marketing(ABM) strategy.
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Attention-Grabbing B2B Marketing in a Noisy Market

The inundation of emails, DM’s, phone calls and text messages has only increased and so many B2B marketers follow the same marketing playbooks. Alex Kelly, Director of Digital Marketing at Ceros, has a different POV on how B2B marketers can explore new mediums and ways to create “Attention-Grabbing” B2B marketing.
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