The Gartner Predictions for 2023: The Top Customer Experience Trends

ABM requires monitoring, evaluating, and reprioritizing throughout the program lifecycle. Watch Nina Wooten, Director of Outbound Demand Generation at DiscoverOrg, and Carlyn Manly, Head of Marketing at Folloze, as they walk through a 3-step process to evaluating the health of your account-based efforts.

In this virtual event, guest speaker Nora Conklin, Principal Analyst, Forrester, share the latest research that reveals the issues concerning B2B marketers and trends for 2023. Vin Turk, COO and Co-Founder, Madison Logic and Josephine Durbin, Assistant Vice President of Marketing, Lifepoint Health, joins the conversation to discuss the importance of positioning strategically for maximum impact and how to seize an advantage as the market conditions evolve.

SalesIntel.io and Metadata recently presented on the practical steps to execute a successful ABM pretargeting campaign. Below you can view the webinar recording and slide deck used. In this recap webinar, you will learn about: Generating and prioritizing your target accounts,Identifying your buying committee and getting their PII (personal information).

Today salespeople face a challenging reality – B2B buyers are increasingly adopting a digital self-service approach. Data sourced from Forrester B2B Buying Studies and online surveys conducted by Forrester have detected that 67% of buyers prefer not to interact with a sales rep and 61% prefer to gather information on their own. Yes, customers continue to shift to online channels for their transactional purchases. But the fact is that when making critical purchasing decisions, B2B buyers still rely on human relationships with sellers. In this on-demand webinar, Guest Speaker and Forrester Principal Analyst, Seth Marrs, will be talking to Upland Altify Managing Director and Strategic Consultant, Travis Hill, to discuss why strategic account planning matters, how it helps you increase revenue, and improve sales velocity across your most important accounts.