The real inbound marketing story - Moving from tactics to strategy

Hear industry experts from Terminus, Salesforce, Betterworks, and Blackbird PPC Digital Agency talk about how you can use digital advertising to reach the right accounts at the right time. Our esteemed panel tackle common questions that they hear from digital marketers tasked with building ABM campaigns.

As a marketer, how often are you asked about leads? Or even better, is your success gauged solely by the leads you send to Sales? During our May webinar, Chief Commercial Officer, Tav Tepfer, and Director of Digital Strategy, Doug Yeamans, will be diving deep into why marketing should be shifting their success metrics away from individual leads.

Being a B2B marketer can be like being an overworked chef. Leadership is hungry and expecting results fast. Revenue growth is on the menu and a starving sales team wants to court their key accounts, what can you prepare to feed demand — and fast? Fortunately, experts from the ABM Leadership Alliance have prepared a cookbook of recipes to satisfy even the most demanding revenue appetites. With a variety of courses chosen by channel, you’ll be inspired to fill up your funnel. Watch now for a masterclass where B2B experts will show you: How to craft content that will have buyers coming for seconds. The jus that will zhuzh up your customer journeys. Entrées for engagement and the courses that close. The mise en place for measurement success.

How effective would your marketing efforts be if you could uncover engagement signals outside of your existing marketing efforts? Harnessing the power of data has become more critical than ever and having the ability to tap into intent data and signals can significantly transform your go-to-market strategy and ultimately, bottom line. Due to COVID-19, as the marketing landscape rapidly changes to fit the new normal of remote working and businesses reprioritizing projects and budgets, finding and tracking key engagement data from your ideal buyer is essential.