Experts from Forrester predict marketers will lean into more marketing automation solutions and personalization tools in the coming year. The catch? Only 1 out of 4 of these MarTech efforts will reach a return on investment.
The root of that stunning shortfall, analysts say, is a lack of insights into the prospective buyer. So how can you, as a marketer, tap into your MarTech stack to pull the right data that will help to personalize journeys and convert your buyers? Let's help to make sure your MarTech stack rises to the occasion and doesn't fall flat!
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Pardot
Customer experience is critical to a company’s brand and, ultimately, its bottom line. With buyers choosing when and how they move through the buying cycle, it’s more important than ever to focus on meeting and exceeding their needs at each stage. Enter AI and Account-Based Marketing. While still an emerging technology, AI is already giving marketers the power to stay one step ahead of their customers and implement highly targeted strategies like ABM to guide them into the sales funnel.
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Kapost
Webinar Highlights: The role of content creators and strategists in ABM, Which metrics you need to track, How to fit ABM into your existing content strategy. Content: A Crucial Part of Account-Based Marketing. The marketing world has been abuzz about ABM for years, but what will implementing account-based marketing mean for your team? Will shifting priorities change the demands placed on your content creators? How will it shift your strategic planning.
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Digital Reach
Wouldn’t it be amazing if you knew what your prospects were thinking? Wouldn’t that help every element of your marketing and sales processes, from choosing what content to deliver to structuring your sales pitch? With Intent Data, you can do exactly that. So, we’re sitting down with the masters of Intent Data, Bombora, to discuss how best to incorporate Intent into your Account-Based Marketing and Sales strategies.
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