Salesforce
The secret to successful ABM isn’t so secret: start with quality data, add the right orchestration tools and finish off with sales and marketing alignment. Of course, knowing what it takes is one thing, putting it all together is another. In this session, ABM veterans and tech pioneers from Radius, Bluewolf and Salesforce will share what it takes to move from theory to successful practice, including an insider’s tour of Einstein ABM Blueprint.
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Pardot
Join us as we partner with Demandbase to understand how to harness the power of CRM, ABM and marketing automation to land more prospects and retain more customers. Hear how Pardot and Demandbase join forces to help customers create successful ABM strategies.
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As a marketer, how often are you asked about leads? Or even better, is your success gauged solely by the leads you send to Sales? During our May webinar, Chief Commercial Officer, Tav Tepfer, and Director of Digital Strategy, Doug Yeamans, will be diving deep into why marketing should be shifting their success metrics away from individual leads.
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About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special days to promote. 2. Secrets to Creating Mo
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