Today's marketers have only seconds to capture a buyer's attention. With no time to spare, how can you make compelling content that engages them at every stage of their purchasing journey?
Animation is the answer. Short-form animated videos elevate your brand, highlight your thought leadership, and promote your products. According to Hubspot, 96% of buyers report watching explainer videos to learn more about a product, with 88% being swayed to make a purchase.
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Econsultancy
B2B marketers have almost always had their performance determined at least in part by the numbers of leads they are able to generate for sales. But this has become increasingly difficult, with 63% of B2B marketers reporting that generating traffic and leads is their top challenge, a challenge compounded by the fact that prospects often research solutions anonymously.
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B2B Marketing
Join Andy as he exposes the typical challenges faced by those on their ABM journey and learn how he has helped clients avoid the roadblocks before they become show stoppers.
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DEMANDBASE, INC
Hear how Demandbase evaluates channels through an ABM lens to determine which truly are the best at driving target account engagement. You’ll find out:
- Why B2B purpose-built technologies are critical to marketing success
- The metrics that matter when analyzing channels for an ABM strategy
- Which top-of-funnel channels deliver the best results in scale, precision and costs
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