Demand Spring | September 20, 2022
Two-thirds of marketers have implemented ABM strategies in their organizations
BOSTON, MA – September 20, 2022 – Revenue Marketing consultancy Demand Spring today released their first annual State of Account-Based Marketing report.
Demand Spring surveyed marketers located across North America, from a variety of industries. From the 100 responses received, we learned that while two-thirds of respondents have implemented ABM as part of their marketing strategy, many marketers are still trying to determine the optimal execution for these strategies.
A number of key findings were uncovered in this survey:
One third of marketers have seen more than 50% return on investment through their ABM efforts.
74% of respondents identified generating new business as the primary goal of their ABM strategy.
53% of respondents reported that their ABM campaigns have generated more revenue than other marketing efforts.
47% of marketers surveyed stated they have seen a moderate increase in sales and marketing alignment since implementing account-based marketing.
Choosing the right target accounts was the top challenge (46%) identified by marketers in their ABM efforts. The two other main challenges survey respondents faced were delivering a personalized experience (39%) and selecting the right content and assets (34%).
“With customers demanding better experiences throughout their buying process, Demand Spring felt it was time to see how B2B organizations are delivering on the promise of experience, and what role ABM is playing in their strategies,” said Tracy Thayne, Vice President of Strategy Consulting with Demand Spring. “This report is our first on ABM, so it establishes a baseline for follow-up research and offers strong insights for marketers just getting started with account-based execution.”
For more information, and to see a full copy of the report, visit https://demandspring.com/research/state-of-account-based-marketing-2/.
About Demand Spring
Demand Spring is an integrated Revenue Marketing consultancy that helps marketing organizations stand taller by enabling them to scale their ability to contribute to pipeline and revenue. Our team of Revenue Marketing Strategists, Content Marketers, and Marketing Technologists help our clients transform their marketing practices, deliver exceptional customer experiences, and drive revenue. For more information, visit www.demandspring.com.
TARGETED ACCOUNT STRATEGY
Demandbase | September 23, 2022
Demandbase, the Smarter GTM™ company for B2B brands, announced today it has been recognized in 54 reports, including 42 grids across 11 different categories in the G2 fall 2022 reports. Recognition includes 39 as a leader, 13 as a high performer, and two in best relationship. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence.
"Being recognized as a leader and improving our rankings across so many different categories is proof that Demandbase is the top choice for B2B companies," says Jon Miller, chief marketing officer at Demandbase.
"Being recognized as a leader and improving our rankings across so many different categories is proof that Demandbase is the top choice for B2B companies," says Jon Miller, chief marketing officer at Demandbase. "We are constantly looking to improve and provide the best solutions for our customers. Our success really comes from customer accomplishments and it is always gratifying to see our customers using our platform to drive growth and telling their peers about their success."
In today's economic climate, Smarter GTM™ is not only the fastest path to growth, it is essential for survival. Companies need to be able to do more with less and that means they need to work smarter, not harder. The fall G2 rankings solidify Demandbase as the Smarter GTM™ solution for companies and once again showcase Demandbase as a leader in the B2B GTM industry.
Demandbase received highest rankings in the following reports:
Enterprise Relationship Index for Account-Based Advertising
Enterprise Relationship Index for Account-Based Analytics
Enterprise Grid® Report for Account-Based Advertising
Enterprise Grid® Report for Account-Based Analytics
Enterprise Grid® Report for Account-Based Orchestration Platforms
Enterprise Grid® Report for Attribution
Mid-Market Grid® Report for Attribution
In all, Demandbase was recognized in the following 11 categories; Account Data Management, Account-Based Advertising, Account-Based Analytics, Account-Based Orchestration Platform, Account-Based Web and Content Experiences, Attribution, Buyer Intent Data Tools, Demand Side Platform (DSP), Market Intelligence, Marketing Account Intelligence, and Sales Intelligence.
To read current reviews, write your own review, and hear from active Demandbase users, visit G2's review page, https://www.g2.com/products/demandbase-abm-platform/reviews.
Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.
Madison Logic | September 20, 2022
Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials and events that showcase how B2B marketers from enterprise software organizations leverage research and insights to implement their ABM strategies.
The ABM Success Series aims to connect B2B marketers with insights and advice from leaders executing global multichannel ABM strategies. Program highlights include:
Multichannel ABM Innovators Roundtable, which includes top marketing leaders from Cisco and Oracle sharing how to modernize an account-based go-to-market strategy that drives account engagement across the sales cycle and improve ROI;
“The State of Multi-Channel ABM Webinar,” featuring speakers from Forrester and Citrix Systems discussing the latest research on the state of data-driven, multichannel ABM and how these findings impact future B2B marketing strategies; and
Client video testimonials from marketing leaders at Salesforce, Wolters Kluwer, Vonage and Panasonic sharing their biggest marketing challenges and how they've excelled by adopting a data-led approach to identifying accounts and engaging them across a multichannel activation strategy.
“Today's most successful B2B marketers understand the need to leverage data to prioritize and engage the right accounts across multiple channels,” said Tom O'Regan, CEO of Madison Logic, in a statement.
“Today's most successful B2B marketers understand the need to leverage data to prioritize and engage the right accounts across multiple channels,” said Tom O'Regan, CEO of Madison Logic, in a statement. "The ABM Success Series gives our customers a forum to share how they've accelerated the customer journey and shortened sales cycles to positively impact ROI. By acting as a strategic partner at every stage of the ABM process, we enable them to drive incredible results.”