Buyer Intent Data
Demandbase | October 11, 2023
Demandbase has announced being named a recognized provider by Forrester Research in a recent research report.
As per the Marketing and Sales Data Providers for B2B Landscape report by Forrester, the modern B2B data provider sector has only a few suppliers with the depth, breadth, and scale of offers to be large business clients' primary data partners.
The report provides an overview of the leading business scenarios required in this market, as well as the anticipated capabilities of providers.
Demandbase, a market leader in AI-driven account-based go-to-market strategies, has announced it has been recognized as a noteworthy provider by Forrester Research in its recent report titled "The Marketing And Sales Data Providers For B2B Landscape, Q4 2023." The report outlines key business scenarios in the market and assesses providers' expected capabilities. Forrester emphasized that enterprise customers now demand more than just lists from their data providers. They seek partners capable of delivering diverse and extensive data sets, improving internal data quality and compliance, and optimizing operations through integrations, automation, and specific-use case technologies.
The report highlights the crucial role of B2B marketing and sales data providers, such as Demandbase, in building and improving the addressable market database. These providers enhance target market definition, refine ideal customer profiles, and boost the efficiency and effectiveness of marketing and sales interactions.
Chief Product Officer at Demandbase, Brewster Stanislaw, said
Data has always been the cornerstone of our strategy to transform how B2B firms go to market. With the explosion of AI, the significance of accurate, differentiated data to train GTM models has never been higher.
[Source – Cision PR Newswire]
Brewster Stanislaw expressed his excitement about being included in the Forrester report. He noted that it underlined the comprehensiveness, remarkable reliability, and AI-readiness of their GTM data. Stanislaw mentioned that this recognition reinforced their ability to meet the unique data requirements of enterprise customers.
In order to be quantified for this Landscape, providers are required to offer firmographic and demographic (contact and account) data to assist clients with their B2B marketing and sales databases across various industries. The report highlights that most providers also offer supplementary services such as data enrichment, storage, unification, and additional data types like technographic data, funding data, or intent data. Apart from these core capabilities, Demandbase identified its top three extended business scenarios as target market definition and sizing, data capture/form augmentation, and ideal customer profiling.
Earlier this year, Demandbase was recognized in Forrester's Q2, 2023 Account-Based Selling Technologies Landscape and previously featured in Forrester's Q3, 2022, B2B Sales Intelligence Vendors Landscape Report. Demandbase notices these acknowledgments as a testament to the company's extensive range of services.
Account Based Data
DemandScience | September 22, 2023
DemandScience, a prominent AI-driven B2B demand generation company specializing in boosting sales pipeline growth for global marketing and sales organizations, has announced its 10th consecutive inclusion in the prestigious Inc. 5000 list. This remarkable achievement places DemandScience among the elite, making it one of only 143 companies to attain this honor ten times in history as one of America's fastest-growing private companies.
With an impressive three-year revenue growth rate of 214%, DemandScience secures its position at #2,546 on this year's Inc. 5000 list. The 2023 Inc. 5000 lineup features companies that have not only achieved rapid revenue growth but have also adeptly maneuvered through challenges like inflationary pressures, elevated capital costs, and a competitive labor market. Collectively, this year's Inc. 5000 companies have contributed 1,187,266 job additions to the economy over the past three years.
Barry Harrigan, Co-founder of DemandScience, said,
When we founded DemandScience in 2012, we knew B2B companies were ready for an innovative approach that brought marketing and science together to counter their complex demand generation problems. Two years later we made the Inc. 5000 as one of the fastest-growing companies in the market and the world – and we have not looked back. And now, as pioneers in integrating AI into the demand generation space, our success will help us revolutionize and lead the charge.
[Source – Globe Newswire]
DemandScience's dedication to fostering work-life balance has earned the company several accolades. Notably, it secured a Great Place To Work Certificate for both 2023 and 2022, clinched an impressive #5 position on Fortune Magazine's prestigious Best Workplaces in Advertising & Marketing list last autumn, and received recognition as a Best Place to Work by the esteemed Boston Business Journal.
Peter Cannone, Chair and CEO of DemandScience, stated,
We’re a trusted partner for over 1,500 global B2B companies, working collaboratively to assist solve their demand generation obstacles and help them exceed their business goals. Their success has fueled our growth and our ability to develop innovative and solutions for pipeline growth, data protection, accurate B2B data, intelligence, and insights.
[Source – Globe Newswire]
DemandScience stands as a leading AI-driven B2B demand generation company, propelling pipeline growth for businesses. Their advanced intelligence platform equips worldwide B2B enterprises to pinpoint promising prospects and precisely target potential buyers already in the market. Leveraging cutting-edge technologies and AI advancements, the company guarantees the prompt provision of precise data, insights, and indicators, enhancing the buyer's path from initial interaction to conversion. Established in 2012, DemandScience serves a clientele of 1,500 global customers with top-notch solutions, data, and leads.
Demandbase | November 06, 2023
Demandbase, an AI-driven account-based go-to-market (GTM) leader, has been named a leader in the 2023 Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms.
The recognition is based on Demandbase's completeness of vision and ability to execute and follows being named a Gartner Peer Insights Customers' Choice for ABM earlier this year.
Demandbase's CEO, Gabe Rogol, attributes the recognition to product innovations and positive customer reviews.
Demandbase, a pioneer in AI-driven account-based go-to-market (GTM), announces its recognition as a leader in the 2023 Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms. This honor, which follows a comprehensive evaluation of nine vendors, is a testament to Demandbase’s comprehensive vision and its ability to execute effectively. Earlier this year, the company also received the Gartner Peer Insight Customers’ Choice for ABM.
Gartner defines ABM platforms as software that empowers B2B marketing and sales teams to implement ABM programs at scale, including account selection, planning, engagement, and reporting. These platforms facilitate the creation of target account lists by integrating first- and third-party data. Additionally, they may engage audiences by activating channels such as display advertising, social advertising, email, and sales engagement, using a combination of native capabilities and integrations.
Gabe Rogol, CEO of Demandbase, expressed his praise for the innovations the team had worked on by exclaiming,
We are honored to be recognized as a leader in the Gartner ABM Magic Quadrant once again this year. We believe this recognition is a reflection of the dedication and effort we’ve invested in our product over the past year, including innovations in connected TV advertising, non-English intent, new integrations, continuous improvement of our account intelligence, the release of workspaces for enterprises, simplified dashboards, UI improvements, and more. We also believe this recognition mirrors the consistently positive reviews we receive from customers through Gartner Peer Insights and on G2. We extend our gratitude to Gartner, our customers, and our entire team.
[Source – Cision PR Newswire]
According to the Magic Quadrant report, the essential capabilities of ABM platforms include:
Account-level intent data (proprietary and/or licensed) to understand customer behavior and buyer interest.
Multi-channel campaign orchestration and activation drive engagement and progression in the buyer’s journey.
Monitoring accounts and measuring analytics to quantify progress and performance across channels, campaigns, and programs
On the downside, Demandbase may face stiff competition from other vendors in the ABM market, such as 6sense, Terminus, and Roll Works. It may need to invest more in product development, marketing, and customer support to maintain its leadership position and customer satisfaction. Additionally, it may encounter challenges in integrating its platform with other systems and data sources, such as CRM, marketing automation, and analytics tools. On the upside, Demandbase can leverage its recognition as a leader and a customer’s choice to attract new customers and retain existing ones. It can also showcase its product innovations and customer reviews as proof of its value proposition and differentiation in the market.