ACCOUNT BASED DATA, ACCOUNT MANAGEMENT
DemandScience | January 11, 2023
On January 10, 2023, DemandScience, a worldwide B2B data firm that collaborates with clients to generate demand, revealed that its products got 26 recognitions in G2's Winter 2023 Reports. Highlights include two awards each for easiest to do business with, best estimated ROI, and fastest implementation, as well as 17 G2 Grid® Report Awards that recognize DemandScience as a leader or high performer.
Chair and CEO of DemandScience, Peter Cannone, said, “Our mission is to provide B2B marketers with solutions that are effective, easy to use, and deliver rapid ROI. Winning 26 G2 awards across these categories validates our products and solutions,” He also said, “These awards are based directly on reviews from users and confirm our commitment to our global customers.”
DemandScience’s ABM Display and Intent Data, Content Syndication products won 12 awards in the following categories:
Easiest To Do Business With
Users Love Us
DemandScience Intelligence, the firm’s solution that provides clients with operational global B2B data, won 14 awards in these categories:
Best Estimated ROI
Users Love Us
Sara Rossio, Chief Product Officer at G2, said, “Rankings on G2 reports are based on data provided to us by real software buyers,” Also explained, “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces.
DemandScience is a global buyer intelligence leader accelerating demand generation for the world's leading software, technology, and B2B firms. The company offers healthy data and targeted buyer insights that align sales and marketing professionals with more qualified audiences, using decades of expertise in B2B market intelligence, analytics, content trends, and predictive intent. It promotes the use of data and predictive insights for sales and marketing professionals to improve their ability to identify potential customers, engage with them effectively, and convert them into buyers. Its goal is to help them achieve their growth targets.
ACCOUNT BASED DATA, BUYER INTENT DATA
Demandbase | January 27, 2023
On January 26, 2023, Demandbase, the Smarter GTMTM business that assists B2B enterprises in achieving their revenue targets, announced the introduction of Demandbase Intent, which is now accessible outside of the Demandbase One platform. It enables enterprises to integrate timely and reliable purchasing signals into their predictive models, data warehouses, and analytics. Demandbase Intent joins other B2B datasets from Demandbase, such as technographics and company firmographics.
Demandbase Intent is one of the most comprehensive and adaptable B2B intent data sets available, withover 375,000 keywords sourced from more than 18 billion daily signals. As a result, it enables organizations to achieve their revenue goals with fewer resources by focusing on accounts that are most likely to purchase.
VP of Product & Industry Marketing at Demandbase, Jackie Palmer, "Our intent takes multiple sources into account, providing a much stronger and more accurate signal than others in the space." She added. "By using Demandbase Intent, data scientists, corporate strategists, and sales and marketing analytics professionals can build and improve their predictive models, helping them to better understand buyers' goals and navigate the anonymous buying journey. As they identify patterns, trends, and opportunities, they can be more precise in prioritizing accounts and gaining deeper insight into their revenue potential."
(Source – PR Newswire)
Customers can monitor buyer intent signals in particular sectors, for specific rivals' offers, or follow a single partner's intent thanks to the granularity of keyword data provided by Demandbase Intent, which is the service's primary differentiator. In contrast to other intent suppliers, who restrict their clients to a limited, preset list of subjects, itsuppliesover 500 billion monthly intent signals created from various approaches. Customers can add new keywords at the account level to match their requirements. In addition, customers of Demandbase are free to incorporate the acquired intent data into any of their existing data lakes, data warehouses, or business intelligence platforms.
Demandbase specializes in ABM, advertising, sales intelligence, and analytics. Its solutions offer sales and marketing assistance for B2Benterprises, enabling users to find, manage, and monitor target audiences. This involves detecting website visitors, targeting and engaging accounts, completing sales, and assisting in expanding the client base. Demandbase One offers account-based marketing (ABM) and ABX, as well as B2B advertising, sales intelligence, and analytics capabilities. These tools are compatible with various advertising, marketing, and sales technologies, such as marketing automation, customer relationship management, web analytics, content and customization, and more.
CORE ABM, ABM ACCOUNTS
DemandScience | December 21, 2022
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced achievements from the first year of its partnership with the PGA TOUR and the company’s new Brand Ambassador program with 17 of the world’s best professional golfers.
In the 10 months since DemandScience was named the Official B2B Sales Pipeline Generation Sponsor of the PGA TOUR and PGA TOUR Champions, DemandScience has reached more than 54 million marketing professionals and business decision makers through television, digital marketing, social media, and in-person tour events with focused messaging about how leveraging accurate B2B information, insights and analytics can empower customers to reach the right buyers at the right time to achieve their growth goals.
“We have been very proud to have DemandScience and its global B2B expertise as part of the PGA TOUR this year, and congratulate them for the success they've had leveraging our partnership so effectively for brand awareness and customer hospitality," said Brian Oliver, PGA TOUR Executive Vice President Marketing & Corporate Partnerships. “We look forward to a great 2023 together.”
In addition to being an official marketing partner of the PGA TOUR through 2026, DemandScience has forged partnerships with 17 elite professional golfers, including five of the top 50 ranked golfers in the world. These brand ambassadors use DemandScience-branded yardage books during play as they determine their best competitive moves.
Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. In June, Matt Fitzpatrick captured the U.S. Open title in the United States, in September Shane Lowry was victorious at the BMW PGA Championship in England, and in October Keegan Bradley triumphed at the ZOZO Championship in Japan.
Also of note is that Brand Ambassador Cameron Young was overwhelmingly voted 2022 PGA TOUR Rookie of the Year by the TOUR’s membership. Other ‘Team DemandScience’ professionals include, in order of world ranking, Corey Conners, Scott Stallings, Ben Griffin, Lanto Griffin, Sam Ryder, Brandon Matthews, James Hahn, Trevor Werbylo, Hank Leboida, Nick Watney, Rob Oppenheim, Scott Gutschewski and Tim Petrovic.
“The PGA TOUR audience is the most valuable in sports. Marketing professionals and business leaders see our brand on NBC Sports, the Golf Channel, and in programming across PGA TOUR media properties, meet with us at tour events, and watch our ambassadors use DemandScience-branded yardage books as they vie to win tournaments,” said DemandScience Chair and CEO Peter Cannone.
“The PGA TOUR audience is the most valuable in sports. Marketing professionals and business leaders see our brand on NBC Sports, the Golf Channel, and in programming across PGA TOUR media properties, meet with us at tour events, and watch our ambassadors use DemandScience-branded yardage books as they vie to win tournaments,” said DemandScience Chair and CEO Peter Cannone. “Our PGA TOUR marketing efforts have helped raise DemandScience’s profile as a global leader that helps B2B companies win in competitive markets.”
This year, DemandScience also became a Proud Partner of the Shriners Children's Open. As part of its activities in support of the annual charitable tournament benefiting the Shriners Children’s health care system, DemandScience sponsored live competitive analytics on new video boards throughout the course, and provided hospitality experiences for customers.
“I was fortunate to be able to attend the Shriners Children’s Open and experience the tournament as a DemandScience customer,” said Matthew Davidson, Growth Marketing Manager at Indeed.com. “As someone who relies on B2B data every day to do my job, I was very impressed with how DemandScience represented our industry and the ways they communicated that quality data can be a game changer for marketers.”
Click here to learn more about DemandScience’s work with the PGA TOUR, its PGA TOUR brand ambassadors, the Boston Bruins, the New England Patriots, the Boston Renegades and the company’s charitable sponsorships of First Tee, GreenLight Fund, and the Boston Bruins Foundation.
DemandScience is a global B2B data company that partners with customers to upgrade their sales pipelines. Our accurate data and predictive insights enable B2B sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals.