Bop Design Announces Predictions for 2018 B2B Marketing Trends

Bop Design, a B2B marketing agency, recently released an article predicting the hottest web design and marketing trends for 2018, and also looks back at trends over the past year. The agency polled their creative, technical, and content teams to determine what trends are on the rise and what trends they anticipate fading out of use in 2018. The teams identified 19 different trends ranging from web design to marketing campaigns to internal approaches to content marketing."We work with B2B firms in a variety of industries looking to refine their brand and digital marketing presence," said Kara Jensen, creative principal for the agency. "Over the past year, we've seen a definite shift in the B2B marketing industry away from a desire to be everywhere and a refocusing on cutting the fat and meeting prospects where they are most active online."According to Jensen, B2B firms are taking a narrower perspective on social media networks. Rather than stretching resources thin and trying to maintain an active presence on every social network, firms are selecting one or two social platforms with a focus on quality over quantity. She also states that the SEO-first approach to B2B web design is fading out, with marketers shifting to an emphasis on the user's experience throughout the entire sales process.