Splits R Us

Core ABM, ABM Accounts

PR Newswire | June 30, 2023

Account-based marketing platform RollWorks, a division of NextRoll, today unveiled new industry-leading ROI stats across its customer base, including an average 18% increase in win rates, 16% increase in opportunities created, and 20% increase in opportunity-converting form-fills — all within 6 months of going live with RollWorks. The insights are made possible by a new RollWorks Ad Revenue Impact Report, which helps marketers easily quantify the influence of their advertising invest...

Core ABM

MRP, Quadrant Knowledge Solutions | May 27, 2022

On May 26, Quadrant Knowledge Solutions announced that it had named MRP Prelytix a 2022 technology leader in the global SPARK Matrix analysis of the ABM platform market for the current year. MRP is the only enterprise-class account-based sales and marketing solution recognized for its technological excellence and customer impact. The platform eases complex and mature ABM programs globally for enterprise-level B2B sales and marketing organizations. MRP’s clients include large...

Account Based Data

Madison Logic | June 08, 2022

On June 7, Madison Logic announced that it was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its 2022 SPARK Matrix analysis of the global ABM market. “Successful enterprise marketers leverage account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic. “Successful enterprise marketers leverage account-based strategies to accelerate growth,&rdq...

xiQ, Inc | May 14, 2020

xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE). By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing....