Relic Advertising

Account Based Analytics

Metadata | February 07, 2022

Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce they have received two new patents from The United States Patent and Trademark Office (USPTO) for their technology that automates the most repetitive and mundane, but critical tasks in B2B marketing. Today, the platform helps B2B marketers with building highly targeted audiences across channels, launching a high volume of campaign experiments, and self-optimizing those to what drives the mo...

Core ABM

ZoomInfo | November 06, 2020

ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The acquisition involves integrating EverString’s network of parent account linkages, website redirects, aliases and more into ZoomInfo’s data platform, providing users with access to firmographic data that increases market...

Buyer Intent Data

Folloze | April 06, 2023

Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the addition of a new highly sophisticated identity sourcing enhancement for the Folloze BX 3.0 platform that enables marketers to reach an entirely new level of personalization. For the first time ever, enterprise marketers will be able to leverage Folloze’s persistent identity matching, a model now enhanced with marketing automation cookie matching, to create the ric...

Core ABM

Terminus | April 23, 2021

Terminus, the leading go-to-market platform, revealed today the introduction of its next-generation API integration with LinkedIn Marketing Solutions. Mutual users can simply extend their Terminus Account Lists into LinkedIn, where they can use all of LinkedIn's ad formats, with the new and improved features. Customers will soon be able to report on their LinkedIn account-based campaigns in Terminus alongside other platforms. Terminus first merged with LinkedIn Marketi...