Programmatic AudienceTargeting & Development Around the World

whitePaper | September 1, 2022

This paper focuses on the value of clean data and what it means for business development and the potential for increased profits when clean data is enhanced with intent data and fit. A report from the Royal Mail found that 34% of marketers don’t recognize the impact of poor data on their bottom line. It also estimates that approximately 6% of a company’s annual revenue is lost through the use of poor data.

whitePaper | July 14, 2021

Built on evidence-based research from some of our partners, including ITSMA, we present insightful analysis and practical steps you can implement in your organization to take any ABM program to the next level through better measurement. Built for ABM-ers, our guide outlines the best approaches to implement an ABM measurement framework and communicate your ABM strategy and results from the C-suite down. Inside we'll cover: The necessary framework for ABM measurement - "The Three R's" How to apply the The Three R's to different ABM programs How to measure effectively across Organizational Alignment, Data & Analytics and Systems & Tools How to develop an ABM measurement dashboard How to scale ABM through better measurement

whitePaper | September 1, 2022

Marketers spend anywhere from 5% to 20% of annual gross revenue on advertising spend, so what does it take to get the most out of that spend? In this guide, we walk through how to use advertising for the full funnel, from awareness to customer retention. You will learn: How to work smart, not hard: optimize your ads for a full funnel experience using the tools you already have and leveraging ABM in the process Ways to experiment with your ads to find the right mix for your audience A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way, including the goal, approach, and CTAs.

whitePaper | June 30, 2022

Brands can continue talking about customer centricity. They can continue exploring new digital options and workflow models. As far as today’s consumers are concerned, brands still have considerable work to do. What ultimately matters, however, is whether these mindsets and strategies are leading to better, more frictionless, more personalized experiences across all channels. In this report you will learn where are brands going wrong and what opportunities do they have to turn customer centricity into a reality.

whitePaper | December 12, 2022

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

whitePaper | December 14, 2019

Account-based selling focuses on quality over quantity. Sales teams prioritize their prospecting efforts based on the companies they should be contacting rather than the individuals. They use data to find specific accounts that would benefit from their product and then devise customized, high-touch prospecting approaches for those target accounts. By employing account-based selling, you ensure that your sales teams are focusing on highpotential, high-value accounts, making them more likely to close deals, hit their quotas, and grow your business.