THE NEW Demand Generation: PERSONAS, PERSONALIZATION & PROGRAMMATIC MARKETING

whitePaper | October 13, 2022

Social media marketing and selling is deceptively easy - while it doesn’t take much to fire off a tweet or update a LinkedIn status, the posts that receive the most engagement, and ultimately help close the most deals, are interactive, thoughtful and personalized. But personalization isn’t easy on social media, as its reach extends across the world: 95% of B2B marketers utilize social media content in some form, making it the most widely-used content type. With such a massive reach, marketers often result to generic assets to hopefully cover everyone’s interests, whether it’s an up-and-coming intern or a seasoned CMO. But in a channel as loud, crowded and impersonal as social, blanket-type content won’t suffice.

whitePaper | January 20, 2023

Technology vendors are facing challenging economic conditions, reduced quarterly income due to longer sales cycles, and larger selection committees due to hesitancy in choosing new technology. The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. Soon customers will manage 85% of their relationships without talking to a human source.

whitePaper | April 1, 2023

Account-Based Marketing (ABM) means many things to many people, but essentially it is a B2B marketing approach that aligns sales and marketing teams to work together on the same set of target accounts. It is a strategic approach to creating highly personalised marketing campaigns that lead to pipeline acceleration, higher closure rates and faster sales cycles. ABM has achieved transformative results in the US and UK, and is now being eagerly adopted across Asia-Pacific (APAC). However, the same approaches do not necessarily achieve the same results.

whitePaper | February 1, 2023

The information you need to target your ideal accounts efficiently is scattered across your systems and processes (or just plain hidden, such as buyer intent). As a result of the broken and incomplete data, your sales and marketing teams have account blindness. They have no choice but to make hunch-based decisions. It doesn’t matter how much training you’ve put them through. They will end up spamming prospects (and maybe even existing clients) because they don’t have the intelligence-based insights to guide them.

whitePaper | November 30, 2019

Organizations that use a channel-based ABM strategy are advantaged as they tap into the broader reach already built into their channel partner network. This extended ABM strategy provides all parties with the visibility and the foundation for collaboration on the accounts, leads, and deals that help build pipeline, revenue, and partner traction. “Nearly half of its practitioners

whitePaper | November 17, 2022

Alyssa Raine, Group VP of Customer Marketing Platforms at Walgreen’s, knows the importance of customer experience. “Our mission at Walgreens Boots Alliance is to help our customers lead happier, healthier lives — and one of the ways we’re making that happen is through hyper-personalised customer experiences,” she explains. But Alyssa knows that delivering those hyper-personalised experiences is both a technical and logistical challenge. There is so much to consider, from delivering post-sale emails to customers at scale, to reacting to real-time events with tailored push notifications.