Protocol Leads Infotech Pvt. Ltd.

Account Based Analytics

Agent3 | February 05, 2020

End-to-end account based marketing provider Agent3 has announced its acquisition with The Craft, a marketing consultancy that specialises in positioning and strategic differentiation. The acquisition aims to help the two firms support their combined customer roster by offering a deeper set of insights, services and skills. Agent3 also hopes to expand its end-to-end ABM platform with this acquisition. In June, Agent3 announced it had hired three senior creative executives with domai...

ABM Accounts

MRP | May 18, 2021

Marketers recognize the value of an effective account-based marketing (ABM) program, but most ABM solutions today are focused on addressing silos and individual needs, creating significant barriers to growth. The real magic happens when you align your organization for success by implementing a rule-based integrated ABM solution that allows teams to perform independently while simultaneously sharing insights across the entire organization. Enterprise companies are fundamentally mul...

Core ABM

NetLine Corporation | July 12, 2021

NetLine Corporation, the world's leading provider of first-party sourced buyer-level intent data, today announced the launch of its Lead Management Platform, a SaaS solution that provides B2B marketers with centralised lead capture, qualification, routing, analytics, and companion content amplification campaign capabilities through a single, easy-to-use and self-service interface. Until now, NetLine's Lead Management Platform was only available to a select group of tier 1 ...

Terminus | September 02, 2020

Terminus, the leading account-based marketing platform, today announces the addition of veteran marketing leader Meagen Eisenberg to its board of directors as the company scales through its next phase of rapid growth. Eisenberg is the CMO of TripActions, the leading cloud-based corporate travel and expense management platform. Prior to TripActions, she spent more than 20 years in high-tech, previously serving as CMO of MongoDB (NASDAQ: MDB) and VP of Demand Generation at DocuSign (NASDAQ:...