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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
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Account Based Data
LinkedIn | February 17, 2021
A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes. As explained by LinkedIn: "With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for ...
Core ABM
Madison Logic | October 18, 2022
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it received high recognition across six categories in the G2 Fall 2022 Grid®. In addition to earning top rankings for high ROI and user adoption, Madison Logic also received its highest average rating to date from G2, reinforcing the success customers see from leveraging the ML Platform to activate an always-on ABM strategy that drives higher account engagement across all channels. <...
Account Based Analytics
Intent HQ | September 22, 2022
Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. It uses machine learning to find target consumers based on behavioral similarity indicators without needing data scientists or business intelligence (BI) intervention. Intent HQ believe...
Dun & Bradstreet | June 16, 2020
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and analytics. "B2B marketers are increasingly being asked to do more with less so they are turning to ...
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ABM Accounts
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