B2B Marketers: Stop Using the B2C Playbook

What’s going to make B2B marketers happy? Conversions and qualified leads are a good place to start. Meanwhile, they’re not getting what they want from digital advertising campaigns. A new Demandbase study found 71 percent of B2B marketers believe their organization’s digital advertising frequently fails to meet their expectations. The Demandbase Ad Waste survey was conducted by Wakefield Research among 500 B2B marketers at the manager level or higher, at companies with 250 or more employees, through an email invitation and an online survey.