Blue Fountain Media

Account Based Data

PR Newswire | May 16, 2023

Catapulting off its extraordinary organic success, Intentsify, the pioneer in next-generation precision buyer-intent intelligence and intent activation solutions, today announced formal operational expansion into APAC. Intentsify combines the latest AI technologies with advanced intent-derivation methods to deliver precision intent: the first and only intent data solution using natural language processing (NLP) to calibrate intent models precisely to companies' unique busine...

Account Management

Terminus | October 27, 2020

Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings. This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found...

Buyer Intent Data

TechTarget | September 30, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has launched Priority EngineTM for Healthcare to help sales and marketing teams leverage its proprietary prospect-level intent data to fuel more opportunities and pipeline with buying groups at top companies across the healthcare industry. This new offering provides direct access to Xtelligent Healthcare MediaTM (acquired in August 2021) and TechTarget’s combined ...

Core ABM

Renegade, Conversica | October 22, 2021

Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today revealed findings of an emerging executional gap between marketers and salespeople, as shown in the new 2021 State of Account-Based Marketing (ABM) Report in partnership with Renegade Marketing. The study found that, while 87% of marketers and salespeople agree and believe in ABM’s efficacy for converting target accounts into pip...