DataCaptive

Account Based Execution

6sense, Saleswhale, Blue Owl, MSD Partners | January 25, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has closed $200 million in a Series E funding round. The new funding more than doubles 6sense valuation to $5.2 billion just ten months after its $125 million Series D round. Its latest funding round is co-led by new investors Blue Owl and MSD Partners and includes additional new investors SoftBank Vision Fund 2, B Capital Group, Franklin Templeton, and Harmony Partners. Existing ...

Core ABM, Account Based Analytics

Momentum ITSMA | February 21, 2023

On February 21, 2023, Momentum ITSMA, the world's top B2B growth consulting firm and pioneer of Account-Based Marketing, introduced the 2023 Marketing Excellence Awards program. This year, the program recognizes outstanding performance in eight crucial and strategic aspects of B2B marketing, with a particular emphasis on growth and innovation with high-value services and solutions. In addition, acknowledging the growing importance of Account-Based Marketing (ABM) in the B2B ...

AdDaptive Intelligence | February 24, 2020

AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs, CA, February 25-27. Initiative, Cox Business, and AdDaptive collaborated on an ad campaign that required the ...

ABM Accounts

Research and Markets | June 24, 2021

Amid the COVID-19 catastrophe, the global market for Account-based Marketing assessed at US$749.4 Million in the year 2020 and is predictable to reach US$1.6 Billion by 2027, as it is mounting at 11.6% CAGR over the period 2020-2027. ABM software offers tools to automate and decrease the extensive process of recognizing prospects and delivering the right ones to develop proper accounts. The software allows users to create highly qualified leads, craft personalized buying journeys,...